Cannabis Marketing Association

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Episode 48: Public Relations During Tough Economic Times

Episode 48: Public Relations During Tough Economic Times

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tatiyana Brooks Director of Emerging Markets at Comprise Agency, to discuss Public Relations During Tough Economic Times.
Episode 47: Radio Cannabis Marketing: Boom or Bust?

Episode 47: Radio Cannabis Marketing: Boom or Bust?

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?
Episode 46: Building a Winning Marketing Team from an Agency Pro

Episode 46: Building a Winning Marketing Team from an Agency Pro

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.
Episode 42: Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty

Episode 42: Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.
Episode 41: Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers

Episode 41: Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.