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Episode 16: Marketing Through The Numbers: Using Data to Reach Consumers

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
5 Character Traits Of Emerging Women In The Cannabis Industry

5 Character Traits Of Emerging Women In The Cannabis Industry

By Andrea Beaulieu Are you looking to market towards more women in the cannabis industry? Are you ...
Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

By Jerry Abiog and Dennis Collins   Artificial Intelligence (AI) can be defined as getting a computer ...
Cannabis Legalization in the Northeast

Cannabis Legalization in the Northeast

By Evaristo Gomez Cannabis legalization in the Northeast has provided much-needed wins in cannabis. For ...
Member Spotlight: Lilli Keinaenen

Member Spotlight: Lilli Keinaenen

CMA Member Spotlight: Lilli Keinaenen, Sustainable Branding and Packaging Designer, Changemaker ...