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News and updates in Cannabis Marketing.
Cannabis and SEO: The 5 W’s For Selection of the Right Keywords – Recap
by Skye Downie In highly restricted industries it is crucial to use keywords to improve search engine optimization (SEO). In this Cannabis Marketing Association webinar, Scott Rabinowitz of Buoyance Digitals explains the best practices for using keywords in the...
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5 Athletes Who Have Entered the Cannabis Industry: How Athletes are Marketing Cannabis to Shift the Stance on Professional Sports and Usage
by Dayle Guttenberg So, why are so many athletes stepping into the cannabis industry these days? Cannabis has always been a taboo form of medicine in the professional athletic world. Professional sports leagues still ban cannabis, even if a player “is using it under...
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New York Fails to Pass Recreational Cannabis Bill
by Daniel Ulloa The New York Legislature did not pass a recreational cannabis bill before it adjourned for the summer to the disappointment of many. Governor Andrew Cuomo was previously strongly against legalization, having called it “a gateway drug”. However, in the...
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Paid Advertising and Cannabis: What’s Allowed, and What’s Not
by Lindsey Griffith We know the feeling: your cannabis marketing business is taking off and you want to elevate your marketing efforts. After running into several roadblocks along the way you may find yourself extremely frustrated. Is there any kind of paid...
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5 Things You Need to Know About Cannabis Influencer Marketing
Have you ever met a person and they told you that they’re an influencer? This is becoming more and more common as social media and network marketing are being hardwired into our society and the business world. Influencer marketing can be especially useful for small...
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Your Cannabis Business and Content Marketing
If you are a cannabis business, or any business for that matter, a content marketing strategy is of critical importance. Content marketing is a way for businesses to create, publish, and distribute content to a selected target audience. It is a way for you to control...
read more7 Ways To Build a Cannabis Brand
What companies do you think of when you think of good branding? Perhaps Nike, Apple, Tiffany & Co., or maybe you think of a smaller more local brand that you think has perfected what it means to be well branded. You get to see the end product of good...
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5 Cannabis Marketing Mistakes You’re (Probably) Making
Developing a cannabis marketing strategy can be tricky, and sometimes, just downright difficult. With ever-changing regulations and trends, it’s important to make sure your marketing efforts are being as effective as possible. Here are a few marketing mistakes that...
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Welcome to CMA!
Hi there! Welcome to the new Cannabis Marketing Association website! Our team has been hard at work redesigning this experience so that you can enjoy all of the perks of your membership. When you become a CMA member, whether as an individual or a business, you gain...
read moreBecome a CMA Member Today!
Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!