News and updates in Cannabis Marketing.
By Vyla Carter Around 40,000 Americans are in prison for cannabis-related offenses. Last Prisoner Project is helping to get these people released, while also educating others on criminal and social justice, and drug policy efforts. You can contribute to Last Prisoner...
Cannabis Crisis Communications During COVID-19: A CMA Webinar Brief By Vyla Carter When the Coronavirus pandemic hit the United States in March business, as usual, was upended. The way companies operated had to quickly change, including those in the cannabis industry....
By Vyla Carter (last updated: October 2020) Because cannabis is unlawful, there are many restrictions on its advertising. These restrictions vary at the state and local level. Here is a breakdown of the California cannabis advertising regulations, listed in chapter 15...
By Vyla Carter With limited options due to restrictions, paid cannabis advertising can be tricky. Google and Facebook are the typical platforms brands use to advertise, but they are often off-limits for cannabis brands. Even with these restrictions, there are several...
CMA Webinar Briefing: Search, Social, Programmatic: Balancing the Digital Advertising Trifecta By Vyla Carter Phil Parrish and Chris Shreeve recently spoke to CMA members over a webinar about digital advertising in the cannabis and CBD industry. The two speakers...
CMA Webinar Briefing: How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying This summer, Meredith Hentschel and Vik Kandeth of StackAdapt spoke to CMA members about programmatic advertising. StackAdapt helps brands, including cannabis...
The Do's and Don'ts of CBD Marketing By Jeffery Thompson, guest contributor The recent decriminalization and legalization of cannabis in many parts of the world have comprehensively changed how people perceive it. This does not mean that the marketing norm for...
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