News and updates in Cannabis Marketing.
6 Crucial Innovations Driving the Future of Cannabis Article by, Crystal M. Wilson, on Cannabis Innovations. Crystal has been closely studying the cannabis industry trends from quite some time. Intrigued by the booming growth of this sector, she takes interest in...
Cannabis Marketing Association's Social Equity Program Launch By: Victoria Gonzalez The Cannabis Marketing Association operates based on three core values. Authenticity, inclusivity, and sustainable growth. CMA holds a mission to bring a positive perception to, and...
Crisis Communications During COVID-19 A CMA Webinar Brief By: Victoria Gonzalez Last March, CMA hosted a webinar featuring Jeanine Moss, CEO of J Moss & CO, Ricardo Baca, CEO of Grasslands, Marji Chimes, CMO of Coda Signature, and Dan Gardenswartz CFO of Spherex....
Cannabis Marketing Summit 2021 Welcome Post By: Victoria Gonzalez Last year, the Cannabis Marketing Association produced and launched the inaugural Cannabis Marketing Summit. A one-of-a-kind event dedicated to promoting and establishing cannabis marketing best practices among industry communications professionals. Moreover, this year, CMA is excited to announce the return of our virtual Cannabis Marketing Summit from […]
A History Recap of the 'war on drugs' By Victoria Gonzalez Despite detrimental implications, the prohibition of cannabis has become a societal norm for nearly eight decades. As the cannabis industry becomes more widespread, it is easy to forget the past,...
The Impact of COVID-19 on Cannabis Retailers A CMA Webinar Brief By Victoria Gonzalez During the 2020 pandemic, the cannabis industry has seen immense change and growth. With significant impact being from COVID-19, the industry will continue to see new and innovative...
The Future of Cannabis Marketing Event Speaker Spotlight: Trang Trinh On January 19 of 2021, the Cannabis Marketing Association will be putting on the Future of Cannabis Marketing. This forward-thinking, half-day virtual Ted-style event will discuss the cannabis...
Understanding Your Customers to Drive Sales: A CMA Webinar Brief By Vyla Carter When advertising and branding cannabis, customer lead generation is an important topic to understand. A panel of cannabis industry experts explained, in a CMA webinar, how to better drive...
The Future of Cannabis Marketing Event Speaker Spotlight: Jason White, CMO, Curaleaf On Tuesday, January 19, 2021, the Cannabis Marketing Association will be hosting the inaugural Future of Cannabis Marketing. This forward-thinking, half-day virtual Ted-style event...
By Derek Miller “Email is Dead!” I hear this all the time from social media influencers, Facebook ads “gurus”, PPC people, and just about everyone else in the digital marketing space who loves to jump on the latest marketing channel (I’m looking at you FB...
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