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Party Like a Marketer Podcast: Episode 8 with Mary Pryor – Establishing Core Values for Cannabis Brands

Party Like a Marketer Podcast: Episode 8 with Mary Pryor – Establishing Core Values for Cannabis Brands

Establishing Core Values for Cannabis Brands Party Like a Marketer Podcast: Episode 8 with Mary Pryor By: Victoria Gonzalez Episode 8 of CMA’s podcast, Party Like a Marketer, features guest Mary Pryor, CMO of Tonic CBD and Co-Founder of Cannaclusive. This episode’s...

Cannabis Marketing Summit 2021: Welcome Post

Cannabis Marketing Summit 2021: Welcome Post

Cannabis Marketing Summit 2021 Welcome Post By: Victoria Gonzalez Last year, the Cannabis Marketing Association produced and launched the inaugural Cannabis Marketing Summit. A one-of-a-kind event dedicated to promoting and establishing cannabis marketing best practices among industry communications professionals. Moreover, this year, CMA is excited to announce the return of our virtual Cannabis Marketing Summit from […]

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The War on Drugs: a History Recap

The War on Drugs: a History Recap

A History Recap of the 'war on drugs'   By Victoria Gonzalez Despite detrimental implications, the prohibition of cannabis has become a societal norm for nearly eight decades. As the cannabis industry becomes more widespread, it is easy to forget the past,...

The Importance of Targeted Cannabis Messaging During Times of Crisis

The Importance of Targeted Cannabis Messaging During Times of Crisis

The Importance of Targeted Messaging During Times of Crisis: A CMA Webinar Brief By Vyla Carter In May of 2020, cannabis marketing experts came together for a CMA webinar to discuss targeted cannabis messaging during times of crisis, like the COVID-19 pandemic. Beth...

Marketing Premium Products Amidst a Pandemic

Marketing Premium Products Amidst a Pandemic

Marketing Premium Products Amidst a Pandemic: A CMA Webinar Brief By Vyla Carter Marketing premium cannabis products can look a bit different than traditional cannabis marketing. During a pandemic, it can look even more different. Cynthia Salarizadeh, the Founder and...

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