News and updates in Cannabis Marketing.
By Kelly Ebbert, NisonCo SEO Content Writer Over the past few years, e-commerce has soared in popularity. Consumers have realized the convenience of online shopping, captivated by the ability to interact with diverse brands near and far. If you’re a cannabis brand...
By Jerry Abiog and Dennis Collins If two markets are pretty much guaranteed to make money over the next decade separately it’s artificial intelligence and cannabis. Forbes Data is the new oil. Data is the modern-day equivalent of a gold rush. ...
By Klarn DePalma To differentiate your cannabis company, strengthen customer relationships, and build a business that endures, you must learn to convey how your products provide value. That’s what successful brands do, and that’s what leaders in the cannabis industry...
By Tammy Puyear Over the course of one’s career, it’s easy to identify cyclical and recurring trends, and cannabis is no exception. While now at least partially legal in 36 states, our industry is still in its infancy in terms of its lifecycle. Despite the varying...
By Andrea Beaulieu Are you looking to market towards more women in the cannabis industry? Are you trying to better understand who makes up this growing community? As more women start businesses in cannabis, we often have the opportunity to listen to the WHY, and why...
By Jerry Abiog and Dennis Collins Artificial Intelligence (AI) can be defined as getting a computer to think and act like a human. According to Grandview Research, the current AI market is valued at $93.53 billion and is projected to grow to $997 billion in...
By Evaristo Gomez Cannabis legalization in the Northeast has provided much-needed wins in cannabis. For instance, New York and Connecticut have entered the market as of July 2021. Both states join the ranks of 16 other states and Washington D.C. that legalized...
by Mikaela McLaughlin Text message marketing has become a staple in almost every cannabis dispensary marketing strategy, and for good reason: It’s fast, it’s easy, and it works. Traditionally, businesses use shortcodes (6 digit numbers) to send mass text messages....
From cannabis consumption regulations to irksome social media guideline policies, cannabis businesses are no strangers to overcoming obstacles. Despite this, a new problem has emerged that has taken aback many dispensaries across the United States. We are talking...
It has been Cannabis Marketing Association’s pleasure to host the 2021 Cannabis Marketing Summit. We have created a list of resources and key takeaways from the Summit speakers. Follow up, connect, and engage with the content provided. As always, show this year’s...
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