News and updates in Cannabis Marketing.
A History Recap of the 'war on drugs' By Victoria Gonzalez Despite detrimental implications, the prohibition of cannabis has become a societal norm for nearly eight decades. As the cannabis industry becomes more widespread, it is easy to forget the past,...
Telling Cannabis Stories: A CMA Webinar Brief (recording embedded) By Vyla Carter On October 20, an international crowd met on an online webinar to learn about telling cannabis stories. A panel of four cannabis marketing experts spoke about effective ways to write...
Here is everything you need to know about Cannabis Marketing Association’s Future of Cannabis Marketing event: What is the Future of Cannabis Marketing Event? The Future of Cannabis Marketing event is a forward-thinking, half-day virtual Ted-talk style event. The...
By Vyla Carter (last updated: October 2020) Because cannabis is unlawful, there are many restrictions on its advertising. These restrictions vary at the state and local level. Here is a breakdown of the California cannabis advertising regulations, listed in chapter 15...
By Vyla Carter With limited options due to restrictions, paid cannabis advertising can be tricky. Google and Facebook are the typical platforms brands use to advertise, but they are often off-limits for cannabis brands. Even with these restrictions, there are several...
CMA Webinar Briefing: Building Healthy SEO for Cannabis Brands On August 25, 2020, Moeima Dukuly and Stella Morrison spoke to CMA members on the importance of search engine optimization (SEO) and building healthy SEO for cannabis brands. Morrison operates...
by Becky Melamed Hope Wiseman, the Founder, and CEO of Mary and Main, a medical dispensary in Maryland, highlights the importance of community building in dispensary marketing. Hope Wiseman has always been passionate about serving her community. In 2014 she graduated...
How the Cannabis Marketing Community can Support Criminal Justice Reform Mary Bailey speaks about Last Prisoner Project Currently, over 40,000 people in the United States are incarcerated for cannabis-related offenses. Last Prisoner Project is working to change that....
How to Navigate the Ever-Changing Cannabis Media Landscape By Durée Ross of Duree & Company CMA Business Member Along with the booming progression of the cannabis sector ― where U.S. hemp sales could increase as much as $25 million in 2020 and by more than $100...
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