News and updates in Cannabis Marketing.
By Kelly Ebbert, NisonCo SEO Content Writer Over the past few years, e-commerce has soared in popularity. Consumers have realized the convenience of online shopping, captivated by the ability to interact with diverse brands near and far. If you’re a cannabis brand...
By Andrea Beaulieu Are you looking to market towards more women in the cannabis industry? Are you trying to better understand who makes up this growing community? As more women start businesses in cannabis, we often have the opportunity to listen to the WHY, and why...
Source: Shutter Stock By Lavall Chichester SEO for ADA Compliance - Don’t Get Sued Traditionally, the role of Search Engine Optimization (SEO) is to help web sites and digital content increase their visibility on search engines like Google. Now, SEO should also...
A History Recap of the 'war on drugs' By Victoria Gonzalez Despite detrimental implications, the prohibition of cannabis has become a societal norm for nearly eight decades. As the cannabis industry becomes more widespread, it is easy to forget the past,...
Telling Cannabis Stories: A CMA Webinar Brief (recording embedded) By Vyla Carter On October 20, an international crowd met on an online webinar to learn about telling cannabis stories. A panel of four cannabis marketing experts spoke about effective ways to write...
Here is everything you need to know about Cannabis Marketing Association’s Future of Cannabis Marketing event: What is the Future of Cannabis Marketing Event? The Future of Cannabis Marketing event is a forward-thinking, half-day virtual Ted-talk style event. The...
By Vyla Carter (last updated: October 2020) Because cannabis is unlawful, there are many restrictions on its advertising. These restrictions vary at the state and local level. Here is a breakdown of the California cannabis advertising regulations, listed in chapter 15...
By Vyla Carter With limited options due to restrictions, paid cannabis advertising can be tricky. Google and Facebook are the typical platforms brands use to advertise, but they are often off-limits for cannabis brands. Even with these restrictions, there are several...
CMA Webinar Briefing: Building Healthy SEO for Cannabis Brands On August 25, 2020, Moeima Dukuly and Stella Morrison spoke to CMA members on the importance of search engine optimization (SEO) and building healthy SEO for cannabis brands. Morrison operates...
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