News and updates in Cannabis Marketing.
By Tony Ham, NisonCo SEO Account Manager Rolling into the New Year, it’s critical to consider which strategies will lead your company and clients to success. In terms of ranking well on search engine result pages (SERPs), there are measurable ways to bolster your...
Cannabis and Generational Targeting How Art Meets Science with Cannabis Programmatic Advertising A CMA Webinar Brief By Emily Wells On November 9, Cannabis Marketing Association was joined by Guillermo Bravo, Chief Evangelist of MediaJel, and Ted Montanus, Director |...
By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis What do you get when you type “cannabis brand” into Google? 90,000,000+ search results. Now the question becomes: what can you do to make yours stand out? Effectively using...
By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis According to MJBizDaily, cannabis sales are projected to reach nearly $25 billion by the end of 2021. As the cannabis industry continues to grow (pun intended), what can your brand...
Cannabis and Generational Targeting A CMA Webinar Brief By Emily Wells On October 12, Cannabis Marketing Association was joined by Drew Pedersen, Director, Northwest of MNI Targeted Media to discuss preferences and marketing tactics by age segmentation. The...
By Kelly Ebbert, NisonCo SEO Content Writer Over the past few years, e-commerce has soared in popularity. Consumers have realized the convenience of online shopping, captivated by the ability to interact with diverse brands near and far. If you’re a cannabis brand...
By Andrea Beaulieu Are you looking to market towards more women in the cannabis industry? Are you trying to better understand who makes up this growing community? As more women start businesses in cannabis, we often have the opportunity to listen to the WHY, and why...
by Mikaela McLaughlin Text message marketing has become a staple in almost every cannabis dispensary marketing strategy, and for good reason: It’s fast, it’s easy, and it works. Traditionally, businesses use shortcodes (6 digit numbers) to send mass text messages....
6 Crucial Innovations Driving the Future of Cannabis Article by, Crystal M. Wilson, on Cannabis Innovations. Crystal has been closely studying the cannabis industry trends from quite some time. Intrigued by the booming growth of this sector, she takes interest in...
The Impact of COVID-19 on Cannabis Retailers A CMA Webinar Brief By Victoria Gonzalez During the 2020 pandemic, the cannabis industry has seen immense change and growth. With significant impact being from COVID-19, the industry will continue to see new and innovative...
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