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News and updates in Cannabis Marketing.

What’s the Best Paid Advertising Method for Your Cannabis Brand?

What’s the Best Paid Advertising Method for Your Cannabis Brand?

By Vyla Carter With limited options due to restrictions, paid cannabis advertising can be tricky. Google and Facebook are the typical platforms brands use to advertise, but they are often off-limits for cannabis brands. Even with these restrictions, there are several...

Search, Social, Programmatic: Balancing the Digital Advertising Trifecta

Search, Social, Programmatic: Balancing the Digital Advertising Trifecta

CMA Webinar Briefing: Search, Social, Programmatic: Balancing the Digital Advertising Trifecta By Vyla Carter Phil Parrish and Chris Shreeve recently spoke to CMA members over a webinar about digital advertising in the cannabis and CBD industry. The two speakers...

How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying

How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying

CMA Webinar Briefing: How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying This summer, Meredith Hentschel and Vik Kandeth of StackAdapt spoke to CMA members about programmatic advertising. StackAdapt helps brands, including cannabis...

The Complete Guide For CBD Marketing

The Complete Guide For CBD Marketing

The Do's and Don'ts of CBD Marketing By Jeffery Thompson, guest contributor The recent decriminalization and legalization of cannabis in many parts of the world have comprehensively changed how people perceive it. This does not mean that the marketing norm for...

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