News and updates in Cannabis Marketing.
It has been Cannabis Marketing Association’s pleasure to host this year's Future of Cannabis Marketing. We have created a list of resources and key takeaways from the event's speakers. Follow up, connect, and engage with the content provided, and show this year’s...
By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis What do you get when you type “cannabis brand” into Google? 90,000,000+ search results. Now the question becomes: what can you do to make yours stand out? Effectively using...
By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis According to MJBizDaily, cannabis sales are projected to reach nearly $25 billion by the end of 2021. As the cannabis industry continues to grow (pun intended), what can your brand...
By Jerry Abiog and Dennis Collins If two markets are pretty much guaranteed to make money over the next decade separately it’s artificial intelligence and cannabis. Forbes Data is the new oil. Data is the modern-day equivalent of a gold rush. ...
By Klarn DePalma To differentiate your cannabis company, strengthen customer relationships, and build a business that endures, you must learn to convey how your products provide value. That’s what successful brands do, and that’s what leaders in the cannabis industry...
By Tammy Puyear Over the course of one’s career, it’s easy to identify cyclical and recurring trends, and cannabis is no exception. While now at least partially legal in 36 states, our industry is still in its infancy in terms of its lifecycle. Despite the varying...
By Jerry Abiog and Dennis Collins Artificial Intelligence (AI) can be defined as getting a computer to think and act like a human. According to Grandview Research, the current AI market is valued at $93.53 billion and is projected to grow to $997 billion in...
From cannabis consumption regulations to irksome social media guideline policies, cannabis businesses are no strangers to overcoming obstacles. Despite this, a new problem has emerged that has taken aback many dispensaries across the United States. We are talking...
It has been Cannabis Marketing Association’s pleasure to host the 2021 Cannabis Marketing Summit. We have created a list of resources and key takeaways from the Summit speakers. Follow up, connect, and engage with the content provided. As always, show this year’s...
Crisis Communications During COVID-19 A CMA Webinar Brief By: Victoria Gonzalez Last March, CMA hosted a webinar featuring Jeanine Moss, CEO of J Moss & CO, Ricardo Baca, CEO of Grasslands, Marji Chimes, CMO of Coda Signature, and Dan Gardenswartz CFO of Spherex....
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