Blog

News and updates in Cannabis Marketing.

Cannabis Marketing Summit 2021: Welcome Post

Cannabis Marketing Summit 2021: Welcome Post

Cannabis Marketing Summit 2021 Welcome Post By: Victoria Gonzalez Last year, the Cannabis Marketing Association produced and launched the inaugural Cannabis Marketing Summit. A one-of-a-kind event dedicated to promoting and establishing cannabis marketing best practices among industry communications professionals. Moreover, this year, CMA is excited to announce the return of our virtual Cannabis Marketing Summit from […]

To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

The Importance of Targeted Cannabis Messaging During Times of Crisis

The Importance of Targeted Cannabis Messaging During Times of Crisis

The Importance of Targeted Messaging During Times of Crisis: A CMA Webinar Brief By Vyla Carter In May of 2020, cannabis marketing experts came together for a CMA webinar to discuss targeted cannabis messaging during times of crisis, like the COVID-19 pandemic. Beth...

Utilizing Digital Advertising for Your Cannabis Brand

Utilizing Digital Advertising for Your Cannabis Brand

Utilizing Digital Advertising for Your Cannabis Brand: A CMA Webinar Brief By Vyla Carter Centro, a digital marketing company, brought forward some of its digital marketing team to speak to CMA members about digital advertising for cannabis brands. The panel included...

Everything You Need to Know About the Future of Cannabis Marketing Event

Everything You Need to Know About the Future of Cannabis Marketing Event

Here is everything you need to know about Cannabis Marketing Association’s Future of Cannabis Marketing event: What is the Future of Cannabis Marketing Event? The Future of Cannabis Marketing event is a forward-thinking, half-day virtual Ted-talk style event. The...

What’s the Best Paid Advertising Method for Your Cannabis Brand?

What’s the Best Paid Advertising Method for Your Cannabis Brand?

By Vyla Carter With limited options due to restrictions, paid cannabis advertising can be tricky. Google and Facebook are the typical platforms brands use to advertise, but they are often off-limits for cannabis brands. Even with these restrictions, there are several...

Search, Social, Programmatic: Balancing the Digital Advertising Trifecta

Search, Social, Programmatic: Balancing the Digital Advertising Trifecta

CMA Webinar Briefing: Search, Social, Programmatic: Balancing the Digital Advertising Trifecta By Vyla Carter Phil Parrish and Chris Shreeve recently spoke to CMA members over a webinar about digital advertising in the cannabis and CBD industry. The two speakers...

Be in the know about cannabis marketing

Come learn, play, and network with us. We're having an amazing time! Sign up for our newsletter and stay informed of the latest cannabis marketing news and upcoming events in your state.