News and updates in Cannabis Marketing.
Understanding Your Customers to Drive Sales: A CMA Webinar Brief By Vyla Carter When advertising and branding cannabis, customer lead generation is an important topic to understand. A panel of cannabis industry experts explained, in a CMA webinar, how to better drive...
By Derek Miller “Email is Dead!” I hear this all the time from social media influencers, Facebook ads “gurus”, PPC people, and just about everyone else in the digital marketing space who loves to jump on the latest marketing channel (I’m looking at you FB...
The State of the Cannabis Industry: A Data Deep Dive A CMA Webinar Brief By Vyla Carter During 2020, the cannabis industry has seen growth and change, with a large impact from the COVID-19 pandemic. Recently, a group of cannabis industry experts came together in a CMA...
The Importance of Targeted Messaging During Times of Crisis: A CMA Webinar Brief By Vyla Carter In May of 2020, cannabis marketing experts came together for a CMA webinar to discuss targeted cannabis messaging during times of crisis, like the COVID-19 pandemic. Beth...
Utilizing Digital Advertising for Your Cannabis Brand: A CMA Webinar Brief By Vyla Carter Centro, a digital marketing company, brought forward some of its digital marketing team to speak to CMA members about digital advertising for cannabis brands. The panel included...
Here is everything you need to know about Cannabis Marketing Association’s Future of Cannabis Marketing event: What is the Future of Cannabis Marketing Event? The Future of Cannabis Marketing event is a forward-thinking, half-day virtual Ted-talk style event. The...
By Vyla Carter With limited options due to restrictions, paid cannabis advertising can be tricky. Google and Facebook are the typical platforms brands use to advertise, but they are often off-limits for cannabis brands. Even with these restrictions, there are several...
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