News and updates in Cannabis Marketing.
By Jerry Abiog and Dennis Collins If two markets are pretty much guaranteed to make money over the next decade separately itβs artificial intelligence and cannabis. Forbes Data is the new oil.Β Data is the modern-day equivalent of a gold rush.Β ...
By Klarn DePalma To differentiate your cannabis company, strengthen customer relationships, and build a business that endures, you must learn to convey how your products provide value. Thatβs what successful brands do, and thatβs what leaders in the cannabis industry...
By Tammy Puyear Over the course of oneβs career, itβs easy to identify cyclical and recurring trends, and cannabis is no exception.Β While now at least partially legal in 36 states, our industry is still in its infancy in terms of its lifecycle.Β Despite the varying...
By Jerry Abiog and Dennis Collins Artificial Intelligence (AI) can be defined as getting a computer to think and act like a human. According to Grandview Research, the current AI market is valued at $93.53 billion and is projected to grow to $997 billion in...
From cannabis consumption regulations to irksome social media guideline policies, cannabis businesses are no strangers to overcoming obstacles. Despite this, a new problem has emerged that has taken aback many dispensaries across the United States. We are talking...
It has beenΒ Cannabis Marketing Associationβs pleasure to host the 2021 Cannabis Marketing Summit. We have created a list of resources and key takeaways from the Summit speakers. Follow up, connect, and engage with the content provided. As always, show this yearβs...
Crisis Communications During COVID-19 A CMA Webinar Brief By: Victoria Gonzalez Last March, CMA hosted a webinar featuring Jeanine Moss, CEO of J Moss & CO, Ricardo Baca, CEO of Grasslands, Marji Chimes, CMO of Coda Signature, and Dan Gardenswartz CFO of Spherex....
Cannabis Marketing Summit 2021 Welcome Post By: Victoria Gonzalez Last year, the Cannabis Marketing Association produced and launched the inaugural Cannabis Marketing Summit.Β A one-of-a-kind event dedicated to promoting and establishing cannabis marketing best practices among industry communications professionals. Moreover, this year, CMA is excited to announce the return of our virtual Cannabis Marketing Summit from […]
Understanding Your Customers to Drive Sales: A CMA Webinar Brief By Vyla Carter When advertising and branding cannabis, customer lead generation is an important topic to understand. A panel of cannabis industry experts explained, in a CMA webinar, how to better drive...
By Derek MillerΒ βEmail is Dead!β I hear this all the time from social media influencers, Facebook ads βgurusβ, PPC people, and just about everyone else in the digital marketing space who loves to jump on the latest marketing channel (Iβm looking at you FB...
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