News and updates in Cannabis Marketing.
by Mikaela McLaughlin Text message marketing has become a staple in almost every cannabis dispensary marketing strategy, and for good reason: It’s fast, it’s easy, and it works. Traditionally, businesses use shortcodes (6 digit numbers) to send mass text messages....
Cannabis Marketing Summit 2021 Welcome Post By: Victoria Gonzalez Last year, the Cannabis Marketing Association produced and launched the inaugural Cannabis Marketing Summit. A one-of-a-kind event dedicated to promoting and establishing cannabis marketing best practices among industry communications professionals. Moreover, this year, CMA is excited to announce the return of our virtual Cannabis Marketing Summit from […]
Marketing Premium Products Amidst a Pandemic: A CMA Webinar Brief By Vyla Carter Marketing premium cannabis products can look a bit different than traditional cannabis marketing. During a pandemic, it can look even more different. Cynthia Salarizadeh, the Founder and...
By Vyla Carter Terrapin Care Station, a Colorado-based dispensary, has made buying their products more fun with a recent marketing campaign. Now, with every purchase from their store, a customer receives one of nine tarot cards, made exclusively by Terrapin....
Here is everything you need to know about Cannabis Marketing Association’s Future of Cannabis Marketing event: What is the Future of Cannabis Marketing Event? The Future of Cannabis Marketing event is a forward-thinking, half-day virtual Ted-talk style event. The...
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