News and updates in Cannabis Marketing.
It has been Cannabis Marketing Association’s pleasure to host the 2021 Cannabis Marketing Summit. We have created a list of resources and key takeaways from the Summit speakers. Follow up, connect, and engage with the content provided. As always, show this year’s...
By Vyla Carter With limited options due to restrictions, paid cannabis advertising can be tricky. Google and Facebook are the typical platforms brands use to advertise, but they are often off-limits for cannabis brands. Even with these restrictions, there are several...
This is part three of a three-part 420 influencer, cannabis social media blog series. Read Part 1 --> How to Become a Cannabis Influencer and Part 2 --> How to Become a Weed Influencer on Instagram How to Take Your 420 Influencer Account to the Next Level By...
By Becky Melamed This is part two of a three-part blog series. Read Part 1 --> How to Become a Cannabis Influencer. How to Become a Weed Influencer on Instagram The social media landscape has transformed the internet and how people interact. While each platform...
This is part one of a three-part blog series. By Becky Melamed What is an Influencer? Influencers are people who influence. Sounds easy, right? Chrissy Tegan and cooking. Kim Kardashian and fashion. Jonathan Van Ness and ice skating, political participation, and...
By Lindsey Griffith With a beacon of endless advertising opportunities, it can be hard to navigate which is the right route for growing your cannabis business. Consider 2020 the year of building your cannabis audience the old fashioned way. No, not through...
By Lindsey Griffith With over 1 billion active monthly users it’s no secret that photo-driven Instagram is one of the top places for your cannabis business to be. Like many other facets of the cannabis industry, you may find yourself running into a lot of roadblocks...
by Dayle Guttenberg How Athletes are Marketing Cannabis to Shift the Stance on Professional Sports and Usage So, why are so many athletes stepping into the cannabis industry these days? Cannabis has always been a taboo form of medicine in the professional athletic...
by Grace Slowey and Lisa Buffo Cannabis marketing can be incredibly difficult, particularly if you come for a traditional marketing background outside of the industry. The marijuana industry is highly regulated and cannabis is still a Schedule 1 controlled substance...
Have you ever met a person and they told you that they’re an influencer? This is becoming more and more common as social media and network marketing are being hardwired into our society and the business world. Influencer marketing can be especially useful for small...
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