News and updates in Cannabis Marketing.
Understanding Your Customers to Drive Sales: A CMA Webinar Brief By Vyla Carter When advertising and branding cannabis, customer lead generation is an important topic to understand. A panel of cannabis industry experts explained, in a CMA webinar, how to better drive...
By Derek Miller “Email is Dead!” I hear this all the time from social media influencers, Facebook ads “gurus”, PPC people, and just about everyone else in the digital marketing space who loves to jump on the latest marketing channel (I’m looking at you FB...
Marketing Premium Products Amidst a Pandemic: A CMA Webinar Brief By Vyla Carter Marketing premium cannabis products can look a bit different than traditional cannabis marketing. During a pandemic, it can look even more different. Cynthia Salarizadeh, the Founder and...
Telling Cannabis Stories: A CMA Webinar Brief (recording embedded) By Vyla Carter On October 20, an international crowd met on an online webinar to learn about telling cannabis stories. A panel of four cannabis marketing experts spoke about effective ways to write...
Advertising, eCommerce, and COVID: 2020 Best Practices: A CMA Webinar Brief By Vyla Carter Early on in the coronavirus pandemic, Scott Rabinowitz, the CEO of Buoyancy Digital, met with CMA members to discuss 2020 COVID-19 cannabis marketing. Rabinowitz focused on...
By Vyla Carter Terrapin Care Station, a Colorado-based dispensary, has made buying their products more fun with a recent marketing campaign. Now, with every purchase from their store, a customer receives one of nine tarot cards, made exclusively by Terrapin....
Here is everything you need to know about Cannabis Marketing Association’s Future of Cannabis Marketing event: What is the Future of Cannabis Marketing Event? The Future of Cannabis Marketing event is a forward-thinking, half-day virtual Ted-talk style event. The...
CMA Member Spotlight: Daniel Paul Vice President of Marketing, NOBO Daniel Paul of NOBO explains his job as Vice President of Marketing and why he choose to be a Cannabis Marketing Association member. What is the nature of your day-to-day job? Setting up the marketing...
Cannabis Crisis Communications During COVID-19: A CMA Webinar Brief By Vyla Carter When the Coronavirus pandemic hit the United States in March business, as usual, was upended. The way companies operated had to quickly change, including those in the cannabis industry....
CMA Member Spotlight: Beth Waterfall President, Beth Waterfall Creative; Executive Director of ELEVATE Northeast Events and Education, Inc. Today, we turn the spotlight on Cannabis Marketing Association member, Beth Waterfall. Waterfall is the President of her own...
Come learn, play, and network with us. We're having an amazing time! Sign up for our newsletter and stay informed of the latest cannabis marketing news and upcoming events in your state.