News and updates in Cannabis Marketing.
By Klarn DePalma To differentiate your cannabis company, strengthen customer relationships, and build a business that endures, you must learn to convey how your products provide value. That’s what successful brands do, and that’s what leaders in the cannabis industry...
By Evaristo Gomez Cannabis legalization in the Northeast has provided much-needed wins in cannabis. For instance, New York and Connecticut have entered the market as of July 2021. Both states join the ranks of 16 other states and Washington D.C. that legalized...
From cannabis consumption regulations to irksome social media guideline policies, cannabis businesses are no strangers to overcoming obstacles. Despite this, a new problem has emerged that has taken aback many dispensaries across the United States. We are talking...
Understanding Your Customers to Drive Sales: A CMA Webinar Brief By Vyla Carter When advertising and branding cannabis, customer lead generation is an important topic to understand. A panel of cannabis industry experts explained, in a CMA webinar, how to better drive...
By Derek Miller “Email is Dead!” I hear this all the time from social media influencers, Facebook ads “gurus”, PPC people, and just about everyone else in the digital marketing space who loves to jump on the latest marketing channel (I’m looking at you FB...
Marketing Premium Products Amidst a Pandemic: A CMA Webinar Brief By Vyla Carter Marketing premium cannabis products can look a bit different than traditional cannabis marketing. During a pandemic, it can look even more different. Cynthia Salarizadeh, the Founder and...
Telling Cannabis Stories: A CMA Webinar Brief (recording embedded) By Vyla Carter On October 20, an international crowd met on an online webinar to learn about telling cannabis stories. A panel of four cannabis marketing experts spoke about effective ways to write...
Advertising, eCommerce, and COVID: 2020 Best Practices: A CMA Webinar Brief By Vyla Carter Early on in the coronavirus pandemic, Scott Rabinowitz, the CEO of Buoyancy Digital, met with CMA members to discuss 2020 COVID-19 cannabis marketing. Rabinowitz focused on...
By Vyla Carter Terrapin Care Station, a Colorado-based dispensary, has made buying their products more fun with a recent marketing campaign. Now, with every purchase from their store, a customer receives one of nine tarot cards, made exclusively by Terrapin....
Here is everything you need to know about Cannabis Marketing Association’s Future of Cannabis Marketing event: What is the Future of Cannabis Marketing Event? The Future of Cannabis Marketing event is a forward-thinking, half-day virtual Ted-talk style event. The...
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