The Cannabis Marketing Summit is an exclusive 4-day online event for senior-level marketers who work in-house or on the agency side of licensed cannabis companies. As the summit approaches, we want to dive into the content of our panels and speakers. The panel will...
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News and updates in Cannabis Marketing.
We Won An Addy Award! American Advertising Federation — for Brand Development
What were we up to last weekend? Dressed in the "Great Adsby" (Gatsby) theme, our team headed down to Colorado Springs to receive a Silver Award for Brand Development from the American Advertising Federation's Colorado Springs chapter! The Cannabis Marketing...
Building Your Cannabis Community In 2020
By Lindsey Griffith With a beacon of endless advertising opportunities, it can be hard to navigate which is the right route for growing your cannabis business. Consider 2020 the year of building your cannabis audience the old fashioned way. No, not through...
An Interview with Cannabis Marketing Association Founder & CEO: Lisa Buffo
An Interview with Cannabis Marketing Association Founder & CEO: Lisa Buffo by Vyla Carter There is a problem in the cannabis industry. Selling pot may seem easy, but there are countless regulations on marketing cannabis. Lisa Buffo is combating those issues....
Two Helpful Advertising and Marketing Alternatives for Cannabis Companies
By Alex Apfel Due to restrictions surrounding the placement of Cannabis related advertisements, marketers are forced to find new unique ways to spread brand awareness and gain new supporters. One alternative to laws preventing billboards or advertising in...
Four Simple Swaps For Creating Sustainable Cannabis Brands
By Lilli Keinaenen We all want to be do-gooders and make good choices. But it’s not always so easy being green when you don’t know where to start. Here are some simple ideas to help you make sustainable branding and marketing choices for your business. Why it matters...
3 Inbound Marketing Tactics to Drive Leads to Your Cannabis Business
By DJ Francis Frustrated by advertising restrictions and regulations on your cannabis business? It’s true: Paid advertising for cannabis products is tricky business. You don’t want your business on the wrong side of an ever-evolving set of laws. Before broaching paid...
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