By Vyla Carter Around 40,000 Americans are in prison for cannabis-related offenses. Last Prisoner Project is helping to get these people released, while also educating others on criminal and social justice, and drug policy efforts. You can contribute to Last Prisoner...
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News and updates in Cannabis Marketing.
What’s the Best Paid Advertising Method for Your Cannabis Brand?
By Vyla Carter With limited options due to restrictions, paid cannabis advertising can be tricky. Google and Facebook are the typical platforms brands use to advertise, but they are often off-limits for cannabis brands. Even with these restrictions, there are several...
How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying
CMA Webinar Briefing: How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying This summer, Meredith Hentschel and Vik Kandeth of StackAdapt spoke to CMA members about programmatic advertising. StackAdapt helps brands, including cannabis...
The Complete Guide For CBD Marketing
The Do's and Don'ts of CBD Marketing By Jeffery Thompson, guest contributor The recent decriminalization and legalization of cannabis in many parts of the world have comprehensively changed how people perceive it. This does not mean that the marketing norm for...
Four Simple Swaps For Creating Sustainable Cannabis Brands
By Lilli Keinaenen We all want to be do-gooders and make good choices. But it’s not always so easy being green when you don’t know where to start. Here are some simple ideas to help you make sustainable cannabis marketing and branding choices for your business. Why...
How To Cultivate a Killer Cannabis Instagram Feed
By Lindsey Griffith With over 1 billion active monthly users it’s no secret that photo-driven Instagram is one of the top places for your cannabis business to be. Like many other facets of the cannabis industry, you may find yourself running into a lot of roadblocks...
New York Fails to Pass Recreational Cannabis Bill
by Daniel Ulloa The New York Legislature did not pass a recreational cannabis bill before it adjourned for the summer to the disappointment of many. Governor Andrew Cuomo was previously strongly against legalization, having called it “a gateway drug”. However, in the...
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