News and updates in Cannabis Marketing.
Cannabis Marketing Association's Social Equity Program Launch By: Victoria Gonzalez The Cannabis Marketing Association operates based on three core values. Authenticity, inclusivity, and sustainable growth. CMA holds a mission to bring a positive perception to, and...
Cannabis Marketing Association New Member Benefits 2021 By: Victoria Gonzalez A year later into the COVID-19 pandemic has affected every aspect of our lives. Everything from how we work, learn, and create a community to how we interact with friends and family, looks...
By: Victoria Gonzalez Freed From a Life Sentence for a Non-Violent Cannabis Offense On January 20, 2021 – Corvain Cooper received news that was better than winning the lottery. Cooper received a grant of executive clemency and was freed from prison during Donald...
Telling Cannabis Stories: A CMA Webinar Brief (recording embedded) By Vyla Carter On October 20, an international crowd met on an online webinar to learn about telling cannabis stories. A panel of four cannabis marketing experts spoke about effective ways to write...
How the Cannabis Marketing Community can Support Criminal Justice Reform Mary Bailey speaks about Last Prisoner Project Currently, over 40,000 people in the United States are incarcerated for cannabis-related offenses. Last Prisoner Project is working to change that....
How to Pitch Cannabis Media The Best Cannabis Public Relations Practices When Pitching a Cannabis Journalist By Dayle Guttenberg The Cannabis Industry and Journalism It can be tricky to pitch your company's story to the media. Not only is it hard to stand out from the...
By Lindsey Griffith With over 1 billion active monthly users it’s no secret that photo-driven Instagram is one of the top places for your cannabis business to be. Like many other facets of the cannabis industry, you may find yourself running into a lot of roadblocks...
by Daniel Ulloa The New York Legislature did not pass a recreational cannabis bill before it adjourned for the summer to the disappointment of many. Governor Andrew Cuomo was previously strongly against legalization, having called it “a gateway drug”. However, in the...
by Lindsey Griffith We know the feeling: your cannabis marketing business is taking off and you want to elevate your marketing efforts. After running into several roadblocks along the way you may find yourself extremely frustrated. Is there any kind of paid cannabis...
Have you ever met a person and they told you that they’re an influencer? This is becoming more and more common as social media and network marketing are being hardwired into our society and the business world. Influencer marketing can be especially useful for small...
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