Telling Cannabis Stories: A CMA Webinar Brief (recording embedded) By Vyla Carter On October 20, an international crowd met on an online webinar to learn about telling cannabis stories. A panel of four cannabis marketing experts spoke about effective ways to write...
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News and updates in Cannabis Marketing.
How the Cannabis Marketing Community Can Support Criminal Justice Reform
How the Cannabis Marketing Community can Support Criminal Justice Reform Mary Bailey speaks about Last Prisoner Project Currently, over 40,000 people in the United States are incarcerated for cannabis-related offenses. Last Prisoner Project is working to change that....
How to Pitch Cannabis Media — Best PR Practices When Pitching a Marijuana Journalist
How to Pitch Cannabis Media The Best Cannabis Public Relations Practices When Pitching a Cannabis Journalist By Dayle Guttenberg The Cannabis Industry and Journalism It can be tricky to pitch your company's story to the media. Not only is it hard to stand out from the...
How To Cultivate a Killer Cannabis Instagram Feed
By Lindsey Griffith With over 1 billion active monthly users it’s no secret that photo-driven Instagram is one of the top places for your cannabis business to be. Like many other facets of the cannabis industry, you may find yourself running into a lot of roadblocks...
New York Fails to Pass Recreational Cannabis Bill
by Daniel Ulloa The New York Legislature did not pass a recreational cannabis bill before it adjourned for the summer to the disappointment of many. Governor Andrew Cuomo was previously strongly against legalization, having called it “a gateway drug”. However, in the...
Paid Cannabis Advertising: What’s Allowed, and What’s Not
by Lindsey Griffith We know the feeling: your cannabis marketing business is taking off and you want to elevate your marketing efforts. After running into several roadblocks along the way you may find yourself extremely frustrated. Is there any kind of paid cannabis...
5 Things You Need to Know About Cannabis Influencer Marketing
Have you ever met a person and they told you that they’re an influencer? This is becoming more and more common as social media and network marketing are being hardwired into our society and the business world. Influencer marketing can be especially useful for small...
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