News and updates in Cannabis Marketing.
Cannabis and Generational Targeting How Art Meets Science with Cannabis Programmatic Advertising A CMA Webinar Brief By Emily Wells On November 9, Cannabis Marketing Association was joined by Guillermo Bravo, Chief Evangelist of MediaJel, and Ted Montanus, Director |...
Cannabis and Generational Targeting A CMA Webinar Brief By Emily Wells On October 12, Cannabis Marketing Association was joined by Drew Pedersen, Director, Northwest of MNI Targeted Media to discuss preferences and marketing tactics by age segmentation. The...
Where Financing Meets Marketing: Equity Crowdfunding With Republic A CMA Webinar Brief By: Victoria Gonzalez Recently, Heather Buffo, Venture Growth and Partnership Lead at Republic, gave a CMA webinar on Equity Crowdfunding, where financing meets marketing. Republic...
The Impact of COVID-19 on Cannabis Retailers A CMA Webinar Brief By Victoria Gonzalez During the 2020 pandemic, the cannabis industry has seen immense change and growth. With significant impact being from COVID-19, the industry will continue to see new and innovative...
Health Claims Rules and Regulations for Cannabis, Hemp and CBD Products: A CMA Webinar Brief By Vyla Carter In August of 2019, Jennifer Whetzel spoke to CMA members about cannabis, CBD, and hemp marketing regulations during a webinar. Whetzel is the founder and CEO of...
By Vyla Carter (last updated: October 2020) Because cannabis is unlawful, there are many restrictions on its advertising. These restrictions vary at the state and local level. Here is a breakdown of the California cannabis advertising regulations, listed in chapter 15...
What’s on the ballot this year regarding cannabis? by Vyla Carter The general election this year will decide the next president, some Senate and House of Representative seats, and local government races, among other seats and laws. Some states are also including the...
By Becky Melamed This is part two of a three-part blog series. Read Part 1 --> How to Become a Cannabis Influencer. How to Become a Weed Influencer on Instagram The social media landscape has transformed the internet and how people interact. While each platform...
Meet Nicole Katsin Nicole Katsin is an associate at Evoke Law, who focuses her practice on intellectual property technology and cannabis matters, including trademark and copyright prosecution and enforcement, trademark trial and appeal board proceedings, licensing...
By Lindsey Griffith With over 1 billion active monthly users it’s no secret that photo-driven Instagram is one of the top places for your cannabis business to be. Like many other facets of the cannabis industry, you may find yourself running into a lot of roadblocks...
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