The Cannabis Marketing Summit is an exclusive 4-day online event for senior-level marketers who work in-house or on the agency side of licensed cannabis companies. As the summit approaches, we want to dive into the content of our panels and speakers. The panel will...
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News and updates in Cannabis Marketing.
3 Inbound Marketing Tactics to Drive Leads to Your Cannabis Business
By DJ Francis Frustrated by advertising restrictions and regulations on your cannabis business? It’s true: Paid advertising for cannabis products is tricky business. You don’t want your business on the wrong side of an ever-evolving set of laws. Before broaching paid...
How To Cultivate a Killer Cannabis Instagram Feed
By Lindsey Griffith With over 1 billion active monthly users it’s no secret that photo-driven Instagram is one of the top places for your cannabis business to be. Like many other facets of the cannabis industry, you may find yourself running into a lot of roadblocks...
Cannabis and SEO: The 5 W’s For Selection of the Right Keywords – Recap
by Skye Downie In highly restricted industries it is crucial to use keywords to improve search engine optimization (SEO). In this Cannabis Marketing Association webinar, Scott Rabinowitz of Buoyance Digitals explains the best practices for using keywords in the...
5 Athletes Who Have Entered the Cannabis Industry: How Athletes are Marketing Cannabis to Shift the Stance on Professional Sports and Usage
by Dayle Guttenberg So, why are so many athletes stepping into the cannabis industry these days? Cannabis has always been a taboo form of medicine in the professional athletic world. Professional sports leagues still ban cannabis, even if a player “is using it under...
Paid Advertising and Cannabis: What’s Allowed, and What’s Not
by Lindsey Griffith We know the feeling: your cannabis marketing business is taking off and you want to elevate your marketing efforts. After running into several roadblocks along the way you may find yourself extremely frustrated. Is there any kind of paid...
Cannabis and Instagram: What Your Business Needs to Know About the Do’s & Don’ts
by Grace Slowey and Lisa Buffo Cannabis marketing can be incredibly difficult, particularly if you come for a traditional marketing background outside of the industry. The marijuana industry is highly regulated and cannabis is still a Schedule 1 controlled substance...
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