News and updates in Cannabis Marketing.
5 Simple Ways to Improve SEO for Cannabis Brands By: Victoria Gonzalez Search engine optimization (SEO) is known as the process of improving both the quantity and quality of website traffic from search engines. SEO utilizes multiple elements that are all significant....
Elana Frankel Seven years ago, when I fractured and bruised my skull, three things never occurred to me. First, that I would present like a stroke victim. Second, the recommendation would be brain and bed rest…for anywhere from 1-3 years. Finally, it would be a...
By Vyla Carter With limited options due to restrictions, paid cannabis advertising can be tricky. Google and Facebook are the typical platforms brands use to advertise, but they are often off-limits for cannabis brands. Even with these restrictions, there are several...
CMA Webinar Briefing: Search, Social, Programmatic: Balancing the Digital Advertising Trifecta By Vyla Carter Phil Parrish and Chris Shreeve recently spoke to CMA members over a webinar about digital advertising in the cannabis and CBD industry. The two speakers...
The Do's and Don'ts of CBD Marketing By Jeffery Thompson, guest contributor The recent decriminalization and legalization of cannabis in many parts of the world have comprehensively changed how people perceive it. This does not mean that the marketing norm for...
How the Cannabis Marketing Community can Support Criminal Justice Reform Mary Bailey speaks about Last Prisoner Project Currently, over 40,000 people in the United States are incarcerated for cannabis-related offenses. Last Prisoner Project is working to change that....
Bootstrapped Cannabis Marketing 101: A Guide Watch the full webinar here --> What do you do when you need cannabis marketing but have limited resources? How do you produce engaging content for Instagram on a $0 budget? Bootstrapped cannabis marketing is possible...
This is part three of a three-part 420 influencer, cannabis social media blog series. Read Part 1 --> How to Become a Cannabis Influencer and Part 2 --> How to Become a Weed Influencer on Instagram How to Take Your 420 Influencer Account to the Next Level By...
By Becky Melamed This is part two of a three-part blog series. Read Part 1 --> How to Become a Cannabis Influencer. How to Become a Weed Influencer on Instagram The social media landscape has transformed the internet and how people interact. While each platform...
This is part one of a three-part blog series. By Becky Melamed What is an Influencer? Influencers are people who influence. Sounds easy, right? Chrissy Tegan and cooking. Kim Kardashian and fashion. Jonathan Van Ness and ice skating, political participation, and...
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