Effective brand discovery strategies are crucial for brands and retailers to thrive. With thousands of products saturating the legal cannabis market and COVID-19 altering consumer behavior and spending habits, companies can no longer rely on physical stores as their only avenue of introducing their products to new customers. From personalized curation to powerful machine learning, these founders of leading cannabis companies will discuss what the future of brand discovery entails. They will share insights into changing consumer shopping trends and how brands and retailers can adapt to these shifts by harnessing the power of SMS, AI and ML. They’ll talk about how data and technology can help consumers parse their options, compare products and suggest just-right brands based on their personal, data-defined persona.
- I Heart Jane, Socrates Rosenfeld, Co-founder & CEO
- Nugg Club, Alex Milligan, Co-founder & CMO
- springbig, Mikaela McLaughlin, VP Business Development