Details
Date:

June 1

Time:

09:00 am - 06:00 pm

Event Category:

General

Click to Register: https://www.eventbrite.com/e/cannabis-marketing-summit-virtual-conference-june-1-4-tickets-95523708985
Organizer

Cannabis Marketing Association

Website: https://www.eventbrite.com/o/cannabis-marketing-association-11133584337
Cannabis Marketing Summit will be held online June 1-4 and is in partnership with Marijuana Business Daily.

https://thecannabismarketingassociation.com/summit

The Cannabis Marketing Summit is an exclusive online event for marketers in the cannabis industry. The content is targeted to senior level marketers responsible for the budgets of licensed brands and MSOs. However, all cannabis communications professionals and those wanting to enter the industry can benefit from attending the Summit.

The goal of the Summit is to evaluate the current state of cannabis marketing and review the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country.

This event is for marketing leadership — CEOs, CMOs, VPs of Marketing, Directors of Marketing, and senior level marketing professionals who work in-house or on the agency side of licensed cannabis companies.

All times are Mountain Time

Monday, June 1, 2020

9:00 – 10:00 am MST

Networking Icebreaker

Meet the guests Icebreaker! Join us for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.

10:30 – 11:00 am MST

Opening Remarks

Lisa Buffo, CEO, Cannabis Marketing Association

Chris Walsh, CEO, Marijuana Business Daily

11:00 – 12:00 pm MST

Building a Comprehensive Cannabis Marketing Strategy

Ericka Pittman, CMO, Viola Brands

Jennifer Dooley, CSO, Green Thumb Industries

Raft Hollingsworth, CEO, Hollingsworth Cannabis Company

Sean Curley, CMO, Canna Provisions

Moderator: Amy Larson, VP Sales & Marketing, Simplifya

12:00 – 1:00 pm MST

Creating a 21st century Cannabis Brand with Daniel Stein, CEO, EVB

Tuesday, June 2, 2020

11:00 am – 12:30 pm MST

Navigating Social Media & Understanding Digital Marketing Strategy for Cannabis Brands

Joe Hodas, CMO, Wana Brands

Alphonso (Tucky) Blunt Jr., Owner, Blunts + Moore

Durée Ross, CEO, Durée & Company

Hope Wiseman, CEO, Mary & Main

Moderator: Ricardo Baca, CEO, Grasslands

12:30 – 1:45 pm MST

Workshop: Diversity and Inclusion in Marketing

Learn the practical steps of inclusive campaign building with the Minority Cannabis Business Association, the first 501(c)(6) not for profit business league created specifically to progress the cannabis industry by increasing diversity.

Ru Johnson

Wednesday, June 3, 2020

11:00 am – 12:00 pm MST

Cannabis Media & Public Relations: A Deeper Look

Kyle Porter, President, CMW Media

Daniel Yi, CCO, Shryne Group

Oren Todoros, Director of Marketing & PR, CannBe Media

Jen Turano, CMO, BR Brands

Moderator: Mary Pryor, CMO, Tonic CBD

12:00 – 1:00 pm MST

Cannabis Marketing in 2020: A look at data, COVID-19, the election year. What’s changed?

Cory Rothschild, SVP Brand Marketing, Cresco Labs

Valda Coryat, CMO, Trulieve

Bart Schaneman, Cultivation & Extraction Reporter, Marijuana Business Daily

Hirsh Jain, Director of Government Affairs, Caliva

Moderator: Imani Dawson, Owner, MJM Consulting

Thursday, June 4, 2020

11:00 am – 12:00 pm MST

Workshop: Making the Right Thing, the Easy Thing: Social Responsibility for your Cannabusiness

No matter your business size or budget, there are many ways to incorporate social responsibility into your marketing and operations. Join us as we create an easy step-by-step plan that will enhance customer affinity, grow employee engagement and generate social impact. Cannabis DOES good.

Courtney Mathis, Founder & CEO, Cannabis Doing Good, Founder & President, kindColorado

Kelly Perez, Co-Founder, Cannabis Doing Good

John Shute, CEO, PufCreativ

12:00 – 1:30 pm MST

Keynote Speaker

Coming Soon!

https://thecannabismarketingassociation.com/summit/

Exclusive Media Sponsor: Marijuana Business Daily

Sponsors: Evoke Law, Shanty Town Design, NisonCo PR

**We will work with your budget on custom sponsorship options!**

Sponsorship Information —> https://thecannabismarketingassociation.com/wp-content/uploads/2020/04/CMS-2020-SponsorOpportunities.pdf

Please email info@marketingcannabis.org if you’re interested in an event partnership or press pass.

The Summit will be recorded and available on demand to ticket holders who can’t make it live.

Prices

*Early Bird: $149 (through May 30)

*General Admission: $179 (May 31 – June 2)

All CMA Members get $30 off tickets (one per CMA Individual Member and seven per CMA Business Member). Discount codes will be sent to you individually. Login information will be emailed to you prior to the Summit.

All details can be found here: https://thecannabismarketingassociation.com/summit