Content writing is taking center stage in many marketing campaigns, particularly in cannabis where consumer education is of utmost importance. How can you use content writing as a base for your campaigns?
In this webinar, Stella will:
- Review written content’s evolving purpose in marketing campaigns
- Discuss why and how written content impacts every part of a campaign
- Walk through examples of how to anchor a campaign in written content
Stella Morrison is an award-winning former journalist turned content professional with specialties in brand voice development, thought leadership development, content creation strategy, and the intersection of content and SEO. Her content-first approach places the writing quality front and center, positioning the strength of the message as the driving force behind any strategy. She currently operates CannaContent, an East Coast-based firm focused on emerging cannabis, CBD and hemp markets.