As brands, retailers and services seek ways to connect with cannabis consumers, whether through earned media, influencer marketing, digital/mobile display, a billboard or print ads, measuring the success of your media is not a luxury, it is a requirement. And the ability to accurately measure what’s working across your media mix has historically been a challenge for cannabis marketers, until now.
Too often in cannabis advertising, businesses believe that just getting their ads active and compliant is the entire battle. With the evolution of technology within the advertising ecosystem, it is becoming more important than ever to measure performance across all your advertising mediums.
The ability to measure what creative, audiences, and/or media channels are driving growth for your business is now a possibility.
* Learn about the different methodologies and key metrics that you should track to benchmark your marketing performance
* Find out how your business can start to use measurement technology to optimize and personalize media campaigns
* Track your advertising back to in-store, online sales, and conversions
Join Surfside on Tuesday, June 29 at 12:00 pm MT for a panel-based webinar led by Surfside Co-Founder, Jon Lowen and CSO Eric Meth for a discussion on using advertising science and audience data to accurately Measure What Matters understand where to best allocate their budgets for the best efficacy featuring:
Nidhi Lucky Handa – CEO – Leune
Nick Fotis – VP of Marketing – Curaleaf
Stu Waters – Head of Growth – Grassdoor
This event is free to Cannabis Marketing Association Members and verified Cannabis Marketing Summit attendees and $20 for Non-Members. If you are unsure of your CMA membership status, please email firstname.lastname@example.org.