How are California’s brands connecting with consumers? Join CMA and Brightfield Group on March 16 at 12:00 pm MT to discuss their new data on California brands and what is driving customers through the purchase funnel.
Claire Grusin Kaufmann, MBA is a nationally known CBD and cannabis business and marketing strategist. She currently works as the Director of Client Services at Brightfield Group – an industry-leading CBD and Cannabis market research firm. Claire has worked in the CBD and cannabis space for the past seven years. She has worked in-house for vertically integrated cannabis companies and formally as the Northwest Regional Director for BDS Analytics. Claire has also recently served on the OLCC Recreational Marijuana Business Council. Her take on the future trends of the cannabis industry, and the questions facing marketers and entrepreneurs are sought by national and international media, cannabis industry leaders, and key players in the traditional marketing world. Claire holds a Master’s in Business Administration from the Graziadio School of Management at Pepperdine University, where she focused on brand marketing and development.