As brands, retailers and services seek ways to connect with cannabis consumers, but with historically limited channels to reach and influence shoppers, the basics of marketing are often overlooked:
- WHO am I intending to reach with my message?
- WHAT am I intending to influence them with and WHY?
- WHEN and WHERE to connect with them to drive an optimal outcome?
- HOW do I intend to connect with them?
Join CMA and Cannabis Marketing Summit Platinum Sponsor, Surfside, on Tuesday, June 29 at 12:00 pm MT for a panel-based webinar with industry leaders from key MSO, brand, and platform operators for a discussion on using advertising science and audience data to answer the 5 W’s.
This event is free to Cannabis Marketing Association Members and verified Cannabis Marketing Summit attendees and $20 for Non-Members. If you are unsure of your CMA membership status, please email firstname.lastname@example.org.