Details
Date:

June 29

Time:

12:00 pm - 01:00 pm

Event Category:

General

Click to Register: https://www.eventbrite.com/e/the-5-ws-and-how-of-cannabis-marketing-tickets-158316981353
Organizer

Cannabis Marketing Association

Website: https://www.eventbrite.com/o/cannabis-marketing-association-11133584337
Join CMA and Cannabis Marketing Summit Platinum Sponsor, Surfside, on Tuesday, June 29 at 12:00 pm MT.

As brands, retailers and services seek ways to connect with cannabis consumers, but with historically limited channels to reach and influence shoppers, the basics of marketing are often overlooked:

  • WHO am I intending to reach with my message?
  • WHAT am I intending to influence them with and WHY?
  • WHEN and WHERE to connect with them to drive an optimal outcome?
  • HOW do I intend to connect with them?

Join CMA and Cannabis Marketing Summit Platinum Sponsor, Surfside, on Tuesday, June 29 at 12:00 pm MT for a panel-based webinar with industry leaders from key MSO, brand, and platform operators for a discussion on using advertising science and audience data to answer the 5 W’s.

This event is free to Cannabis Marketing Association Members and verified Cannabis Marketing Summit attendees and $20 for Non-Members. If you are unsure of your CMA membership status, please email membership@marketingcannabis.org.