Understanding Your Customers to Drive Sales
Tuesday, July 21
12:00 – 1:00 pm MT
“We do not know our customer” is a common theme when talking to cannabis brands and retailers. With changes in technology and the way consumers are purchasing and interacting with your business, it is time to solve this problem.
Join us to learn first hand how to set up a data strategy that allows you to fully understand your customers to drive better marketing and business decisions that ultimately will help increase customer acquisition and sales. Additionally, this webinar will explore how a surge in cannabis eCommerce is driving a big opportunity for brands and retailers to own the customer relationships and how to properly collect and activate this new customer touchpoint.
Key Learning Objectives:
• Data strategies to truly understand your current customers (demographics, purchases, visitation and behaviors) and how they interact with your company
• How to own the customer shopping experience through software and technology
• How to activate customer data and personalize outreach through digital media channels like desktop, mobile, tablet and connected TV’s
• Best practices on measuring sales results, Return on Ad Spend (ROAS) and other critical Key Performance Indicators (KPIs) to justify your marketing spends
Our expert panel will provide real world examples of how to directly solve for the gap in customer knowledge and share best practices on how to increase sales with a data driven approach:
• Surfside – Jon Lowen
• Jane Technologies – Socrates Rosenfeld
• Chil – Ana Hory
Jon Lowen, Co-Founder, Surfside
Jon Lowen is Co-Founder of Surfside, the leading provider of marketing and data solutions for the cannabis industry. He is a proven leader in the advertising technology industry, implementing strategies that deliver results across business operations and product development. Most recently Jon was Chief Strategy Officer at SITO Mobile, where he was at the helm of growth strategy acquisitions and business development as he helped increase revenue 40x over his tenure to a market cap of over $250M. Prior to CSO, Jon was COO and led operations and product at multiple companies including: SITO, DoubleVision and Carbon Media Group (formerly Outdoor Hub).
Socrates Rosenfeld, CEO, Jane Technologies
After graduating from the United States Military Academy in 2004 and completing his service as an Apache helicopter pilot in 2011, Socrates set his sights on pursuing a graduate degree at MIT’s Sloan School of Management as a Tillman Scholar. There he was able to open his mind to the entrepreneurial spirit and discover new ways to serve his country, community, and fellow veterans.
During his time in Boston reconnecting with loved ones, taking full advantage of the creative and diverse MIT community, and focusing on his own personal growth and health, Socrates discovered the medicinal benefits of cannabis. After completing his MBA program in 2014 and joining McKinsey & Company in Silicon Valley, it was not long before he created iheartjane.com, the cannabis industry’s largest online marketplace, with his brother and fellow MIT grad Abraham. Currently, the company partners with over 1600 dispensaries in 31 states.
Socrates has a new mission to bring legitimacy and safe access to cannabis and serve as an advocate for veterans’ right to choose a holistic approach to physical and emotional healing.
Ana Hory, CEO, Chil
Ana Hory, M.B.A. is a business leader at consumer facing Fortune 500 and Startups, currently the C.E.O. of Chil, a startup in the Cannabis industry looking to bring innovation and high-quality products to market. She has over 20 years of product, brand and business building experience, with a M.B.A. from Anderson School at UCLA, a certificate in Digital Marketing from the Wharton School of Business, and a B.A. in Business from Escola de Administração de Empresas da Fundação Getúlio Vargas, Sao Paulo, Brazil.
Prior to Chil, she led a business unit at Belkin International, responsible for creating award winning tablet keyboards, particularly the Ultimate Pro Keyboard, which was chosen one of ‘The Best Products of 2015 – PC Magazine’, by understanding consumer behavior and by inspiring the team to deliver a seamless experience, no matter what.
She’s conducted 2 studies with 1,800 adults across the five largest legal cannabis states in the U.S., where she’s learned that 73% of adults are open to using cannabis. Ana is consistently educating new consumers interested in cannabis on her Instagram channel @theanahory, where she shares her own experience as well as what she’s learned from her studies on how cannabis has helped so many people.