[FREE] Weaponizing Retail and Consumer Intelligence: A Masterclass for Cannabis Marketers


August 17


12:00 pm - 01:00 pm

Event Category:


Click to Register: https://www.eventbrite.com/e/free-weaponizing-retail-and-consumer-intelligence-a-masterclass-tickets-165930924863

Cannabis Marketing Association

Website: https://www.eventbrite.com/o/cannabis-marketing-association-11133584337
Join CMA and New Frontier Data for “Weaponizing Retail and Consumer Intelligence: A Masterclass for Cannabis Marketers” at 12pm MT on 8/17.

Please join us for a masterclass on Equio® for cannabis marketers sponsored by New Frontier Data.

As the cannabis industry grows more competitive, New Frontier Data has marketing professionals like you covered. Through our recent enhancements to Equio®, we have connected best-in-class retail, consumer, and market data, providing marketing teams with a clear picture of the cannabis commercial landscape to support powerful campaigns:

Learn how to make the most of Equio’s enhanced intelligence to support your marketing efforts:

  • Analyze retail and product performance metrics, including point-of-sale and purchasing data, and foot traffic from more than 4,500 U.S. dispensaries, to identify green space and points of saturation.
  • Understand consumer behavior including preferences, motivations, profiling trends, and usage rates, to target consumer profiles and optimize campaigns.
  • Assess market projections & opportunity rankings based upon New Frontier Data’s 7+ years of data collection and proprietary indexing.

This event is open and free to all! Registrants will receive Zoom details the day before the event.