Date/Time
Date(s) - 09/22/2022
4:00 pm - 4:30 pm

Categories


Join CMA and Katherine Wolf on September 22 at 4:00 pm MT for a live AMA in the CMA Member Slack.

Gain an understanding of what brand books are and why they are an essential tool for cannabis brands and retailers. Plus, get your rapid-fire questions answered in real-time about what elements to include in your own brand book and quick tips for implementation.  

Katherine Wolf is a cannabis marketer, writer, and branding specialist. She is the Chief Marketing & Operations Officer of Malek’s Premium Cannabis, a small-batch Colorado cultivator focused on flavor-first flower.

Katherine has a B.S. in Marketing & Economics from The University of Tampa and a background working with B2C and B2B brands focused in tech, hospitality, and manufacturing. She started her cannabis career in 202 with a national grow supply and hydroponics retailer before shifting into cultivation marketing. Today, she is passionate about advocating for women in the industry and safe access to cannabis education and products for all.

Attendees will be able to ask Katherine in real-time any questions they have about brand books, how to curate them, and how cannabis marketers can best leverage them, and the session will later be archived in the Member Portal for Members who weren’t able to attend live.

This event is exclusive to active CMA Members. If you are unsure of your membership status, please email membership@marketingcannabis.org.

CMA Members: you must be logged into the Member Portal to register. Upon registration, you will be added to a calendar invite to hold the time which will include a link to join the Member Slack if you are not already in it.

Be sure to join us September 27 at 12:00 pm MT for the follow up webinar in our two-part branding series with Katherine, How to Build Your Brand Book: A Toolkit for Cannabis Brands and Retailers.

Bookings

Reservations are closed for this event.