Building and Leading Creative Teams: Diversity and Compassion as a Gateway to Creativity
This session is open to active CMA Members only.
1:30 – 2:30 pm MT
Derek Espinoza, Creative Director, Baked Bros
Nadeem Al-Hassan, Co-Founder & CMO, Baked Bros
Due to the chaotic and fast-paced nature of marketing, we often miss the forest for the trees. As marketers, we tend to focus heavily on strategy, branding, PR, media, etc., and rightfully so as these are central components, or rather the trees, of our profession. So what’s the forest? Our creative teams. Now, more than ever, we are facing unparalleled competition, social change, and economic fluctuations that produce a need for continual adaptation. An innovative marketing team is the key to keeping up with and succeeding in times of extreme change. The building and leading of a creative team is not only frequently overlooked but also poorly misunderstood. In this workshop, attendees will uncover why diversity is a precursor to creativity, how to build a dynamic and sustainable team culture, and what the power of compassionate leadership can do to unlock peak performance, to name a few. Throughout the workshop, attendees will be provided concrete tools they can use to double down on their greatest competitive advantage, their people. This workshop draws insights from real-world experience and the fields of neuroscience, psychology, and communication. This session’s goal will be for attendees to leave with a path to building and leading a creative team that can deal with any organizational goal or global shift.