Cannabis Marketing Association

presents

cannabis marketing summit

Virtual Conference

june 8 – 10, 2021

 

 

Cannabis Marketing Association is proud to present the second annual virtual Cannabis Marketing Summit.

 

The Cannabis Marketing Summit is the premier online event for senior-level marketers responsible for the marketing budgets of licensed brands in the cannabis industry.

The goal of the Summit is to evaluate the current state of cannabis marketing and learn about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country.

This event is for marketing leadership — CEOs, CMOs, VPs of Marketing, Directors of Marketing, and marketing professionals who work in-house or on the agency side for licensed cannabis companies.

All are welcome.

Virtual Conference Agenda

 

Day 1

1:1 Speed Networking
9:30 – 10:30 am MT
Meet the guests Icebreaker!  Join us for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.

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Opening Remarks

10:45 – 11:00 am MT
Lisa Buffo, Founder & CEO, Cannabis Marketing Association 

Lisa Buffo

CEO, Cannabis Marketing Association
Panel #1
11:00 am – 12:00 pm MT
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Workshop #1
12:00 – 1:00 pm MT
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Building and Leading Creative Teams: Diversity and Compassion as a Gateway to Creativity

This session is open to active CMA Members only.

1:30 – 2:30 pm MT
Sponsored by Surfside
Derek Espinoza, Creative Director, Baked Bros
Nadeem Al-Hassan, Co-Founder & CMO, Baked Bros

Derek Espinoza

Creative Director, Baked Bros

Nadeem Al-Hassan

Co-Founder & CMO, Baked Bros

Day 2

1:1 Speed Networking

9:30 – 10:30 am MT
Meet the guests Icebreaker!  Join us for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.

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TBA
Panel #2
11:00 am – 12:00 pm MT
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Workshop #2

12:00 – 1:00 pm MT

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Members-Only Session
1:30 – 2:30 pm MT
Sponsored by Surfside
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Day 3

Keynote Speaker
9:30 – 10:30 am MT
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Panel #3
11:00 am – 12:00 pm MT
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I was told there’d be no math…
12:00 – 1:00 pm MT
Liz Connors, VP Data & Analytics, Headset
Jewel Loree, Senior Product Manager, Headset

Liz Connors

VP Data & Analytics, Headset

Jewel Loree

Senior Product Manager, Headset

Acquisition Workshop: Evaluating a Cannabis Brand

This session is open to active CMA Members only.

1:30 – 2:30 pm MT
Sponsored by Surfside
Claire Kaufmann, Director of Client Services, Brightfield Group
Alyssa Jank, Consulting Services Manager, Brightfield Group

Claire Kaufmann

Director of Client Services, Brightfield Group

Alyssa Jank

Consulting Services Manager, Brightfield Group

Cannabis Marketing Summit Host Committee

The Cannabis Marketing Summit’s Host Committee is a group of top cannabis marketing professionals who are experts in the cannabis industry and talented in their craft.  These individuals represent different verticals across the North American supply chain and they have thoughtfully assisted Cannabis Marketing Association in its early stage. The Host Committee has curated the Cannabis Marketing Summit experience to provide maximum value for the industry’s top marketing professionals who will be in attendance.

LISA BUFFO
Founder & CEO, Cannabis Marketing Association

SAM HOLLANDER
Chief Digital Officer, Enlighten 

EVAN NISON
Founder & CEO, NisonCo

GINA LARSON
Creative Director, Mattio Communications

LAUREN HERBERT
Marketing Director, Curaleaf

CAROLYN MATTHIES
Chief Marketing Officer, The Arcview Group

PATRICK HASKE
Director of Marketing, Clear Cannabis

MICHELE RINGELBERG
CEO, ThrivePOP

CHRISSY COX
Vice President, Durée & Company

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