Date(s) - 06/01/2020 - 06/04/2020
The Cannabis Marketing Summit is an exclusive online event for marketers in the cannabis industry. The content is targeted to senior level marketers responsible for the budgets of licensed brands and MSOs. However, all cannabis communications professionals and those wanting to enter the industry can benefit from attending the Summit.
The goal of the Summit is to evaluate the current state of cannabis marketing and review the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country.
This event is for marketing leadership — CEOs, CMOs, VPs of Marketing, Directors of Marketing, and senior level marketing professionals who work in-house or on the agency side of licensed cannabis companies.
All times are Mountain Time
Monday, June 1, 2020
9:00 – 10:00 am MST
Meet the guests Icebreaker! Join us for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.
10:30 – 11:00 am MST
Lisa Buffo, CEO, Cannabis Marketing Association
Chris Walsh, CEO, Marijuana Business Daily
11:00 – 12:00 pm MST
Building a Comprehensive Cannabis Marketing Strategy
Ericka Pittman, CMO, Viola Brands
Jennifer Dooley, CSO, Green Thumb Industries
Raft Hollingsworth, CEO, Hollingsworth Cannabis Company
Sean Curley, CMO, Canna Provisions
Moderator: Amy Larson, VP Sales & Marketing, Simplifya
12:00 – 1:00 pm MST
Creating a 21st century Cannabis Brand with Daniel Stein, CEO, EVB
Tuesday, June 2, 2020
11:00 am – 12:30 pm MST
Navigating Social Media & Understanding Digital Marketing Strategy for Cannabis Brands
Joe Hodas, CMO, Wana Brands
Alphonso (Tucky) Blunt Jr., Owner, Blunts + Moore
Durée Ross, CEO, Durée & Company
Hope Wiseman, CEO, Mary & Main
Moderator: Ricardo Baca, CEO, Grasslands
12:30 – 1:45 pm MST
Workshop: Diversity and Inclusion in Marketing
Learn the practical steps of inclusive campaign building with the Minority Cannabis Business Association, the first 501(c)(6) not for profit business league created specifically to progress the cannabis industry by increasing diversity.
Wednesday, June 3, 2020
11:00 am – 12:00 pm MST
Cannabis Media & Public Relations: A Deeper Look
Kyle Porter, President, CMW Media
Daniel Yi, CCO, Shryne Group
Oren Todoros, Director of Marketing & PR, CannBe Media
Jen Turano, CMO, BR Brands
Moderator: Mary Pryor, CMO, Tonic CBD
12:00 – 1:00 pm MST
Cannabis Marketing in 2020: A look at data, COVID-19, the election year. What’s changed?
Cory Rothschild, SVP Brand Marketing, Cresco Labs
Valda Coryat, CMO, Trulieve
Bart Schaneman, Cultivation & Extraction Reporter, Marijuana Business Daily
Hirsh Jain, Director of Government Affairs, Caliva
Moderator: Imani Dawson, Owner, MJM Consulting
Thursday, June 4, 2020
11:00 am – 12:00 pm MST
Workshop: Making the Right Thing, the Easy Thing: Social Responsibility for your Cannabusiness
No matter your business size or budget, there are many ways to incorporate social responsibility into your marketing and operations. Join us as we create an easy step-by-step plan that will enhance customer affinity, grow employee engagement and generate social impact. Cannabis DOES good.
Courtney Mathis, Founder & CEO, Cannabis Doing Good, Founder & President, kindColorado
Kelly Perez, Co-Founder, Cannabis Doing Good
John Shute, CEO, PufCreativ
12:00 – 1:30 pm MST
Exclusive Media Sponsor: Marijuana Business Daily
Sponsors: Evoke Law, Shanty Town Design, NisonCo PR
**We will work with your budget on custom sponsorship options!**
Sponsorship Information —> https://thecannabismarketingassociation.com/wp-content/uploads/2020/04/CMS-2020-SponsorOpportunities.pdf
Please email firstname.lastname@example.org if you’re interested in an event partnership or press pass.
The Summit will be recorded and available on demand to ticket holders who can’t make it live.
*Early Bird: $149 (through May 30)
*General Admission: $179 (May 31 – June 2)
All CMA Members get $30 off tickets (one per CMA Individual Member and seven per CMA Business Member). Discount codes will be sent to you individually. Login information will be emailed to you prior to the Summit.
All details can be found here: https://thecannabismarketingassociation.com/summit