Date(s) - 02/22/2022
12:00 pm - 1:00 pm


Join CMA Founder and CEO, Lisa Buffo, at 12:00 pm MT on February 22 for “Principles of Storytelling: Best Practices for Cannabis Marketers”.

Studies show we’re much more likely to retain information that is told to us as a story. Using a narrative to communicate a marketing message has the power to inspire action, humanize your brand, and enable you to convey key messaging authentically, creatively, and effectively.

In this 30 minute session, attendees will learn:

  • Two models of storytelling
  • The elements that define good storytelling
  • How these apply to cannabis marketers


This event is open to active CMA Members only. CMA Members, you will have to log into your account to access and register for tickets. Once registered, you will receive your unique attendee link from the CMA Zoom account.

If you are unsure of your CMA membership status, please reach out to


This event is fully reserved.