Date(s) - 11/30/2021
12:00 pm - 1:00 pm


Join CMA and NisonCo on November 16 for “Use SEO to Tell the Story of Your Brand” at 12:00 pm MT.

Use search engine optimization (SEO) to tell the story of your brand! In this presentation, we’ll walk you through step-by-step the fundamentals of SEO for cannabis brands. First, we’ll introduce the many types of keywords to create, such as short-tail and long-tail keywords. Next, we’ll show you how to conduct your own original keyword research to find what your target audience is searching for on major search engines. Lastly, we’ll explain how to track and monitor your results over time.

Session Objectives:

  • Create a list of relevant words and phrases that describe your brand.
  • From that list you create, develop short-tail, long-tail, geo-targeted, product defining, and customer defining keywords.
  • Using those keywords, conduct original research to find what your target audience is searching for on major search engines.
  • Track and monitor your results. SEO is an ongoing process!

Speaker Bios:

Kelly Ebbert is an SEO content and copywriter at NisonCo PR. Kelly writes about topics pertinent to the cannabis industry, including health, finance, sustainability, and education. Kelly became involved in drug policy advocacy as a chapter leader at the University of Rhode Island in Students for Sensible Drug Policy, joining the cannabis industry in 2016 as an advising intern with 4Front Ventures and a phone banking lead with Regulate Rhode Island. Presently, Kelly is an International Working Group Member with Youth RISE.

Adryan Corcione is a staff writer at NisonCo PR. They write about cannabis legalization and policy, especially as it relates to cannabis marketing. Additionally, they contribute work from home thought leadership as a remote worker of five years. Adryan first became involved in cannabis advocacy in college through their campus NORML chapter. They’ve reported on cannabis and other harm reduction topics as a journalist for the past five years.

This event is free to CMA Members and $20 for Non-Members. If you are unsure of your Membership status, please email


Reservations are closed for this event.