Cannabis Marketing Association
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Cannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing. Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets. This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.
Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge. Today, CMA seeks to formally establish these best practices and further elevate the discussion about the modern brand of legal cannabis.