Cannabis Marketing Association
presents
cannabis marketing summit
Virtual Conference
in partnership with
THANK YOU TO OUR SPONSORS & ATTENDEES FOR MAKING THE INAUGURAL CANNABIS MARKETING SUMMIT AN AMAZING EXPERIENCE!
Summit Attendees: Recordings are now available on our Member Portal! Your username is the email address you used to register for the Summit. To set your password, click “Forgot Password”.
If you were unable to attend the Summit but are interested in viewing the recordings, you may purchase the recordings here.
The Cannabis Marketing Summit is the premier online event for senior level marketers responsible for the marketing budgets of licensed brands in the cannabis industry.
The goal of the Summit is to evaluate the current state of cannabis marketing and learn about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country.
This event is for marketing leadership — CEOs, CMOs, VPs of Marketing, Directors of Marketing, and senior level marketing professionals who work in-house or on the agency side for licensed cannabis companies. All are welcome.
Virtual Conference Agenda
Day 1
Speed Networking
Scott Axcell
VP Marketing, Marijuana Business Daily
Lisa Buffo
CEO, Cannabis Marketing Association
Chris Walsh
CEO, Marijuana Business Daily
Ericka Pittman
CMO,
Viola Brands
Sean Curley
CMO, Canna Provisions
Jennifer Dooley
CSO, Green Thumb Industries
Amy Larson
VP Sales & Marketing, Simplifya
Raft Hollingsworth
CEO, Hollingsworth Cannabis Company
Daniel Stein
CEO, EVB
Day 2
Hope Wiseman, CEO, Mary & Main
Joe Hodas
CMO, Wana Brands
Hope Wiseman
Founder & CEO,
Mary & Main
Durée Ross
CEO, Durée & Company
Ricardo Baca
CEO, Grasslands
Alphonso (Tucky) Blunt Jr.
Owner, Blunts + Moore
Workshop: Effective Campaign Development Strategies: What To Do and How To Do It
In order to take bold, calculated steps you must first, know where you’re going. The second step is knowing who you’re trying to reach and what you hope to attain once you meet your final goal. Effective Campaign Development Strategies will show you what to do, how to do it and when to implement these steps and strategies. Participants will leave with creative messaging, dynamic perspective and a case study on the best methods to amplify their messaging in the cannabis space. We’ll touch on social media, direct to consumer email campaigns and press.
Ru Johnson, Minority Cannabis Business Association
Ru Johnson
Minority Cannabis Business Association
Day 3
Jen Turano, CMO, BR Brands
Moderator: Mary Pryor, CMO, Tonic CBD
Kyle Porter
President, CMW Media
Jen Turano
CMO, BR Brands
Daniel Yi
CCO, Shryne Group
Mary Pryor
CMO, Tonic CBD
Oren TOdoros
Director of Marketing & PR, CannBe Media
Moderator: Imani Dawson, Owner, MJM Consulting
Cory Rothschild
SVP Brand Marketing, Cresco Labs
Hirsh Jain
Director of Government Affairs, Caliva
Valda Coryat
CMO,
Trulieve
Imani Dawson
Executive Director, Cannabis Education Advocacy Symposium and Expo (CEASE)
Bart Schaneman
Reporter Cultivation & Extraction, MJBiz Daily
Day 4
Courtney Mathis
Founder & CEO, Cannabis Doing Good
Founder & President, kindColorado
Kelly Perez
Co-Founder, Cannabis Doing Good
John Shute
CEO, PufCreativ
Cannabis as an Essential Business — What does it mean?
- What does the essential designation of cannabis mean to you?
- How has being deemed essential changed your current business or brand?
- What does cannabis being deemed essential mean for the future?
Presented by the Host Committee
Cannabis Marketing Summit Host Committee
The Cannabis Marketing Summit’s Host Committee is a group of top cannabis marketing professionals who are experts in the cannabis industry and talented in their craft. These individuals represent different verticals across the North American supply chain and they have thoughtfully assisted Cannabis Marketing Association in its early stage. The Host Committee has curated the Cannabis Marketing Summit experience to provide maximum value for the industry’s top marketing professionals who will be in attendance.
LISA BUFFO
Founder and CEO
Cannabis Marketing Association
CHRIS DAY
VP & External Relations
Marijuana Business Daily
MIKE LEIBOWITZ
Founder
Veritas Cannabis, Olio, and Higher Grade