Cannabis Marketing Association

presents

cannabis marketing summit

Virtual Conference

in partnership with

THANK YOU TO OUR SPONSORS & ATTENDEES FOR MAKING THE INAUGURAL CANNABIS MARKETING SUMMIT AN AMAZING EXPERIENCE!

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The Cannabis Marketing Summit is the premier online event for senior level marketers responsible for the marketing budgets of licensed brands in the cannabis industry.

The goal of the Summit is to evaluate the current state of cannabis marketing and learn about the practical tools, tactics, and data that produce effective strategies and campaigns for cannabis brands across the country.

This event is for marketing leadership — CEOs, CMOs, VPs of Marketing, Directors of Marketing, and senior level marketing professionals who work in-house or on the agency side for licensed cannabis companies. All are welcome.

Virtual Conference Agenda

Day 1

Speed Networking

Meet the guests Icebreaker! Join us for 1-on-1 speed networking with cannabis professionals attending the Summit. Make meaningful connections through short, guided conversation games.

Scott Axcell

VP Marketing, Marijuana Business Daily

Opening Remarks

Lisa Buffo, CEO, Cannabis Marketing Association

Chris Walsh, CEO, Marijuana Business Daily

Lisa Buffo

CEO, Cannabis Marketing Association

Chris Walsh

CEO, Marijuana Business Daily

Building a Comprehensive Cannabis Marketing Strategy

Ericka Pittman, CMO, Viola Brands

Jennifer Dooley, CSO, Green Thumb Industries

Raft Hollingsworth, CEO, Hollingsworth Cannabis Company

Sean Curley, CMO, Canna Provisions

Moderator: Amy Larson, VP Sales & Marketing, Simplifya

Ericka Pittman

CMO,
Viola Brands

Sean Curley

CMO, Canna Provisions

Jennifer Dooley

CSO, Green Thumb Industries

Amy Larson

VP Sales & Marketing, Simplifya

Raft Hollingsworth

CEO, Hollingsworth Cannabis Company

Building Strong Cannabis Brands with Daniel Stein, CEO, EVB

As more companies enter the space and more products flood the shelves, it’s become clear that strong brands will win in the end. But what makes a cannabis brand strong in 2020 and how do brands build lasting loyalty? Is it a nice logo and visual identity? Innovative packaging? Cool Content? A relatable story? A quality product? A low price?

Daniel Stein, Founder and CEO of Evolution Bureau, has 25 years experience, building brands for clients like Microsoft, Adidas, Jameson, Wrigley and Facebook. About six years ago, he turned his attention to cannabis and has worked with over 25 of the country’s top cannabis brands. In this session, Daniel will share his philosophy on building a strong cannabis brand and provide some unexpected insights, experience and learnings that he’s gathered up along the way.

Daniel Stein

CEO, EVB

Day 2

Navigating Social Media & Understanding Digital Marketing Strategy for Cannabis Brands

Joe Hodas, CMO, Wana Brands

Durée Ross, CEO, Durée & Company

Alphonso (Tucky) Blunt Jr., Owner, Blunts + Moore
Hope Wiseman, CEO, Mary & Main

Moderator: Ricardo Baca, CEO, Grasslands

Joe Hodas

CMO, Wana Brands

Hope Wiseman

Founder & CEO,
Mary & Main

Durée Ross

CEO, Durée & Company

Ricardo Baca

CEO, Grasslands

Alphonso (Tucky) Blunt Jr.

Owner, Blunts + Moore

Workshop: Effective Campaign Development Strategies: What To Do and How To Do It

In order to take bold, calculated steps you must first, know where you’re going. The second step is knowing who you’re trying to reach and what you hope to attain once you meet your final goal. Effective Campaign Development Strategies will show you what to do, how to do it and when to implement these steps and strategies. Participants will leave with creative messaging, dynamic perspective and a case study on the best methods to amplify their messaging in the cannabis space. We’ll touch on social media, direct to consumer email campaigns and press.

Ru Johnson, Minority Cannabis Business Association

Ru Johnson

Minority Cannabis Business Association

Day 3

Cannabis Media & Public Relations: A Deeper Look

Kyle Porter, President, CMW Media

Daniel Yi, CCO, Shryne Group

Oren Todoros, Director of Marketing & PR, CannBe Media
Jen Turano, CMO, BR Brands
Moderator: Mary Pryor, CMO, Tonic CBD

Kyle Porter

President, CMW Media

Jen Turano

CMO, BR Brands

Daniel Yi

CCO, Shryne Group

Mary Pryor

CMO, Tonic CBD

Oren TOdoros

Director of Marketing & PR, CannBe Media

Cannabis Marketing in 2020: A look at data, COVID-19, the election year. What’s changed?

Cory Rothschild, SVP Brand Marketing, Cresco Labs

Valda Coryat, CMO, Trulieve

Bart Schaneman, Reporter Cultivation & Extraction, MJBiz Daily

Hirsh Jain, Director of Government Affairs, Caliva
Moderator: Imani Dawson, Owner, MJM Consulting

Cory Rothschild

SVP Brand Marketing, Cresco Labs

Hirsh Jain

Director of Government Affairs, Caliva

Valda Coryat

CMO,
Trulieve

Imani Dawson

Executive Director, Cannabis Education Advocacy Symposium and Expo (CEASE)

Bart Schaneman

Reporter Cultivation & Extraction, MJBiz Daily

Day 4

Workshop: Making the Right Thing, the Easy Thing: Social Responsibility for your Cannabusiness

No matter your business size or budget, there are many ways to incorporate social responsibility into your marketing and operations. Join us as we create an easy step-by-step plan that will enhance customer affinity, grow employee engagement and generate social impact. Cannabis DOES good.

Courtney Mathis, Founder & CEO, Cannabis Doing Good, Founder & President, kindColorado

Kelly Perez, Co-Founder, Cannabis Doing Good

John Shute, CEO, PufCreativ

Courtney Mathis

Founder & CEO, Cannabis Doing Good

Founder & President, kindColorado

Kelly Perez

Co-Founder, Cannabis Doing Good

John Shute

CEO, PufCreativ

Cannabis as an Essential Business — What does it mean?

What does the essential designation of cannabis mean to you?
How has being deemed essential changed your current business or brand?
What does cannabis being deemed essential mean for the future?

Our objective is to tell the stories of the patients, consumers, employees, and business owners in the industry to create an impactful campaign honoring cannabis as essential.

View this “time capsule” of this historic milestone that needs to be acknowledged now and referenced in the future.

Presented by the Host Committee

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Cannabis Marketing Summit Host Committee

The Cannabis Marketing Summit’s Host Committee is a group of top cannabis marketing professionals who are experts in the cannabis industry and talented in their craft. These individuals represent different verticals across the North American supply chain and they have thoughtfully assisted Cannabis Marketing Association in its early stage. The Host Committee has curated the Cannabis Marketing Summit experience to provide maximum value for the industry’s top marketing professionals who will be in attendance.

LISA BUFFO
Founder and CEO
Cannabis Marketing Association