CMA has become a necessary resource for staying up to date on all trends, regulations and innovations involving marketing in the cannabis industry. Their events have established a marketing-minded culture that has proven to be great for networking with cannabis industry and marketing professionals. CMA membership has been beneficial to both my organization and my marketing career.
When adult use Cannabis was legalized in 2012, it was only a matter of time before heavy competition would exist in all sectors of the industry. As a duel owner of a wholesale flower and a concentrate brands, I knew a successful marketing campaign was essential. But given the immense restrictions on advertising I also knew that getting my brands out there and advertised in a legal and compliant way would be a huge challenge! I found the Cannabis Marketing Association to be the bridge that could navigate these murky waters. Going to meetings with like-minded business owners from all sectors of the Cannabis Industry, networking, and putting our collective brains together was incredibly helpful and inspiring, and I would highly recommend participating in CMA if you have the opportunity.
My team and I have been attending CMA meetings since their very first one! We've built deep connections within the cannabis industry through the CMA network that have served us both professionally and personally. The content is always top quality -- I learn something new at every meeting. And I enjoy being part of the CMA community that is so committed to developing best practices for our new legal industry, and to bringing cannabis out of the shadows!