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About the Cannabis Marketing Association

Cannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing.

Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets.

This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.

Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge.

Today, CMA seeks to formally establish these best practices and further elevate the discussion about the modern brand of legal cannabis.

Our Mission

To bring a positive perception to, and authentic understanding of, cannabis and its consumers around the world. CMA does this by supporting the professional growth of cannabis communications professionals by providing industry education, cultivating community, and establishing best practices.

CMA Chapters

Meet, learn from, and collaborate with local cannabis communications professionals within the CMA network. In addition to our regular events in these markets, CMA also hosts regular local and national events in US major cities.


CMA’s founding chapter proudly serves the trailblazing Colorado cannabis industry that was first to serve the nation’s adult-use consumers.


The oldest and most established cannabis market in America also boasts one of CMA’s largest local networks.


See and be seen in the largest cannabis consumer market in America.

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Our Team

CMA’s leadership team is made up of deeply knowledgeable industry professionals with over 20 years combined experience. We started in the early days, before the adult-use market, and have cut our teeth in advocacy, retail, cultivation, manufacturing, licensing, wholesale, and marketing.

Lisa Buffo

Lisa Buffo

Founder & CEO

Become a CMA Member Today!

Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!