Cannabis Marketing Association

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Episode 37: Branding & SEO Stats for Cannabis Marketers

Episode 37: Branding & SEO Stats for Cannabis Marketers

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Emily Wells, Membership Manager at Cannabis Marketing Association, to discuss Branding & SEO Stats for Cannabis Marketers.
Episode 36: How to Leverage Emotion in Cannabis Marketing

Episode 36: How to Leverage Emotion in Cannabis Marketing

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Jacob Roland, Director of Sales and Marketing at Loud Labs, to discuss How to Leverage Emotion in Cannabis Marketing.
Episode 35: The Importance of Data for Cannabis Retailers

Episode 35: The Importance of Data for Cannabis Retailers

One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona? How does the consumer ultimately have a positive experience with your brand and make the decision to buy? This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products.
Episode 34: From Prison to Brand Ambassador – Fireside Chat With Corvain Cooper

Episode 34: From Prison to Brand Ambassador – Fireside Chat With Corvain Cooper

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Corvain Cooper, Brand Ambassador, at 40 Tons, to discuss everything related to Cannabis. Corvain Cooper is Brand Ambassador at 40 Tons, Black, a Woman-owned premium cannabis, clothing, and accessories brand in Los Angeles, California. Corvain grew up on the east side of South Central Los Angeles. Drawing from his experience navigating the legacy market, also a background in apparel, fashion, and brand building, Corvain is an avid Public Speaker, activist, and advocate for bringing awareness to 40 Tons and the causes it serves.
Episode 33: Identifying Best Advertising Practices for Cannabis Brands

Episode 33: Identifying Best Advertising Practices for Cannabis Brands

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Edward Montanus, Team Director, Media Solutions at Equativ & Senior Advisor, at The MediaJel Foundation, to discuss Identifying Best Advertising Practices for Cannabis Brands.
Cannabis Marketing Summit 2022: Recordings, Sponsor & Exhibitor Promotions, Show Resources, and More

Cannabis Marketing Summit 2022: Recordings, Sponsor & Exhibitor Promotions, Show Resources, and More

It has been Cannabis Marketing Association’s pleasure to host the 2022 Cannabis Marketing Summit! Thank you all for your engagement, insight, and participation. A special thank you to our Platinum Sponsor, DOPE Marketing for their support in making the Cannabis Marketing Summit possible.   Session Recordings Cannabis Marketing Summit recordings are now live on our Member […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Member Spotlight: Evan Nison

Member Spotlight: Evan Nison

CMA Member Spotlight: Evan Nison, Founder & Owner, NisonCo   Member Evan Nison, Founder & Owner at NisonCo, provides insight into his role and his choice to become a member of Cannabis Marketing Association.   What is the nature of your day-to-day job? NisonCo provides clients with public relations, marketing, and SEO services in socially […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Episode 32: Best Business Practices to Increase Customer Loyalty

Episode 32: Best Business Practices to Increase Customer Loyalty

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Wesley Williams, Co-Founder, and CEO at KND Infusions, Inc., to discuss Best Business Practices to Increase Customer Loyalty.
Episode 31: How Brands Are Using Cannabis NFTs

Episode 31: How Brands Are Using Cannabis NFTs

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Katherine Wolf, Chief Marketing & Operations Officer at Malek's Premium Cannabis, to discuss How Brands Are Using Cannabis NFTs.
Episode 30: Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers

Episode 30: Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Catherine Merritt, CEO at Spool Marketing & Communications, to discuss Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers.
How to Improve Seed-to-Sale Sustainability in Cannabis

How to Improve Seed-to-Sale Sustainability in Cannabis

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis As the commercialization of cannabis grows, so does the industry’s environmental impact—and since today is Earth Day, it’s never been a better time to talk about how we can work together to “green” the cannabis industry. Luckily, from cultivation to packaging, marketing, and even […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

Become a CMA Member Today!

Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!