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Enhancing Digital Visibility for Dispensaries: The Role of Customer Reviews in Cannabis Local SEO Success

Enhancing Digital Visibility for Dispensaries: The Role of Customer Reviews in Cannabis Local SEO Success

Local search engine optimization (SEO) has become a crucial factor in driving foot traffic and online sales in the ...
Cannabis PR in the Age of Rescheduling: Media Relations and Crisis Management Insights

Cannabis PR in the Age of Rescheduling: Media Relations and Crisis Management Insights

Cannabis Marketer Anything" series, focusing on media relations and crisis PR in the context of potential cannabis ...
Tech Stack Insights: Optimizing Digital Strategies for Cannabis Marketing Success

Tech Stack Insights: Optimizing Digital Strategies for Cannabis Marketing Success

Noah Oken-Berg, Co-Founder and CEO of Above The Fray Design, Inc shared valuable insights on marketing tech stacks ...
3 Valuable Metrics to Track The Success of a Cannabis PR Campaign

3 Valuable Metrics to Track The Success of a Cannabis PR Campaign

by Wilfred Maina Waimiri, Senior Public Relations Account Coordinator at NisonCo Let’s talk numbers. If you ...
Cultivating Digital Growth: SEO and Content Marketing for Cannabis Brands

Cultivating Digital Growth: SEO and Content Marketing for Cannabis Brands

Shawna Seldon McGregor, Founder and CEO of Maverick Public Relations, and Lavall Chichester, Founder and CEO of ...
Episode 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry

Episode 62: Beyond Profit: How Social Impact Drives Success in the Cannabis Industry

In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands. She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future. In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future.
From Concept to Conversion: Optimizing Cannabis Marketing Campaigns

From Concept to Conversion: Optimizing Cannabis Marketing Campaigns

Nicole Baytala, Director of Strategy and Marketing at Surfside, shared valuable insights on digital marketing ...
Cannabis Marketing in the AI Era: Top 10 Tools for Success in 2024

Cannabis Marketing in the AI Era: Top 10 Tools for Success in 2024

This blog post was crafted in collaboration between Cannabis Marketing Association and the AI tool, Perplexity. ...
The Evolving Regulatory Environment: What Cannabis Marketers Need to Know Regarding Schedule III

The Evolving Regulatory Environment: What Cannabis Marketers Need to Know Regarding Schedule III

The cannabis industry continues to evolve, and with it, the challenges and opportunities for cannabis ...
Streamlining Marketing Operations for Smaller Cannabis Teams

Streamlining Marketing Operations for Smaller Cannabis Teams

In the ever-evolving landscape of cannabis marketing, smaller teams face unique challenges that require strategic ...