Episode 60: Financial Strategies for Cannabis Entrepreneurs
Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.
Episode 59: Brand Building in the Cannabis Industry: Strategies and Best Practices
Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.
