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Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.

Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the latest trends in the industry. Rosie also shares advice for those who are doing PR on their own and want to work with reporters. Whether you're an entrepreneur in the cannabis space or just curious about the power of PR, this episode is sure to inform and inspire. Tune in and discover how effective media relations can help take your business to the next level.

Lisa Buffo sat down with Jeremy Johnson, Business Development Manager at Dispense to discuss how he got started in the cannabis industry and his contribution to building Dispense into a thriving business. Lisa and Jeremy delve into the importance of starting small and growing conscientiously, as well as the differences between product-based SEO and iframe-based SEO. Jeremy shares his insights on what product-based SEO is and how it works, and highlights some of his favorite marketing tools. Finally, the pair discusses the most important thing to consider when building a tech stack, and how this can impact the success of your business. Whether you are new to the cannabis industry or a seasoned veteran, this episode provides valuable insights and tips that you can use to grow your business.

Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with Emily Wells, CMA Membership Manager, to discuss the annual Future of Cannabis Marketing event and why it’s important for cannabis marcom professionals to stay informed and engaged with the industry’s evolving landscape.