Cannabis Marketing Association
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?
Episode 46: Building a Winning Marketing Team from an Agency Pro
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.
Top 5 Reasons to Attend the Cannabis Marketing Summit 2023
Are you involved in the cannabis industry and looking to elevate your marketing strategies? Then the Cannabis ...
Episode 45: The Power of Cannabis PR: Insights from a Leading Media Relations Expert
Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the latest trends in the industry. Rosie also shares advice for those who are doing PR on their own and want to work with reporters. Whether you're an entrepreneur in the cannabis space or just curious about the power of PR, this episode is sure to inform and inspire. Tune in and discover how effective media relations can help take your business to the next level.
Episode 44: Navigating Cannabis Marketing: From Retail to Tech
Lisa Buffo sat down with Jeremy Johnson, Business Development Manager at Dispense to discuss how he got started in the cannabis industry and his contribution to building Dispense into a thriving business. Lisa and Jeremy delve into the importance of starting small and growing conscientiously, as well as the differences between product-based SEO and iframe-based SEO. Jeremy shares his insights on what product-based SEO is and how it works, and highlights some of his favorite marketing tools. Finally, the pair discusses the most important thing to consider when building a tech stack, and how this can impact the success of your business. Whether you are new to the cannabis industry or a seasoned veteran, this episode provides valuable insights and tips that you can use to grow your business.
Protected: Future of Cannabis Marketing 2023: Resources, Key Learnings, and Takeaways
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Episode 43: Future of Cannabis Marketing: Insights and Strategies for the Road Ahead
Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with Emily Wells, CMA Membership Manager, to discuss the annual Future of Cannabis Marketing event and why it’s important for cannabis marcom professionals to stay informed and engaged with the industry’s evolving landscape.
Looking into the Crystal Ball: The Benefits of Attending the Future of Cannabis Marketing
The Future of Cannabis Marketing event, hosted on February 7 by the Cannabis Marketing Association, offers a ...
We’re hiring! SEO Specialist at Cannabis Marketing Association
Job Description: SEO Specialist We are seeking a dynamic and skilled SEO Specialist to join our team at Cannabis ...
We’re hiring! Sales Representative at Cannabis Marketing Association – immediate need
Job Description: Sales Representative We are seeking a dynamic and driven Sales Representative to join our growing ...
Speaker Spotlight: Johnathan McFarlane
The Future of Cannabis Marketing Event Speaker Spotlight: Johnathan McFarlane On February 7, 2023, the ...
Speaker Spotlight: Katherine Wolf
The Future of Cannabis Marketing Event Speaker Spotlight: Katherine Wolf On February 7, 2023, the ...
Become a CMA Member Today!
Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!