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How to Maximize Your Cannabis Product Launch Media Marketing Campaign

How to Maximize Your Cannabis Product Launch Media Marketing Campaign

How to Maximize Your Cannabis Product Launch Media Marketing Campaign By Gina Bowersox, Public Relations Account ...
Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World

Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World

If the cannabis advertising landscape isn’t complex enough, toss in Google’s third-party cookie deprecation, and you have yourself more questions than answers! This has been an ongoing conversation in digital marketing for several years, and it’s looking like we’re nearing the transition by the end of 2024. What exactly does that mean?
A History of Cannabis Prohibition

A History of Cannabis Prohibition

From its humble beginnings as a vital crop for industrial purposes to its evolution into a symbol of ...
10 Lessons From 10 Years in Cannabis Media Relations

10 Lessons From 10 Years in Cannabis Media Relations

10 Lessons From 10 Years in Cannabis Media Relations By Evan Nison, Founder & President, NisonCo To be ...
3 Considerations When Crafting a Cannabis Company Brand Style Guide

3 Considerations When Crafting a Cannabis Company Brand Style Guide

3 Considerations When Crafting a Cannabis Company Brand Style Guide By Johanna Bloomquist, Staff Writer, ...