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4 Technical SEO Tips to Increase SERP Rank Via Quality Linkbuilding

4 Technical SEO Tips to Increase SERP Rank Via Quality Linkbuilding

By Tony Ham, NisonCo SEO Account Manager Rolling into the New Year, it’s critical to consider which strategies will lead your company and clients to success. In terms of ranking well on search engine result pages (SERPs), there are measurable ways to bolster your technical search engine optimization (SEO) strategy and see big results. Linkbuilding […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
How to Use SEO to Drive Local Business to Your Cannabis Brand

How to Use SEO to Drive Local Business to Your Cannabis Brand

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis   What do you get when you type “cannabis brand” into Google? 90,000,000+ search results. Now the question becomes: what can you do to make yours stand out?  Effectively using SEO is an important piece of the puzzle that shouldn’t be overlooked by cannabis […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
4 Top Marketing Trends Affecting The Cannabis Industry in 2021

4 Top Marketing Trends Affecting The Cannabis Industry in 2021

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis According to MJBizDaily, cannabis sales are projected to reach nearly $25 billion by the end of 2021. As the cannabis industry continues to grow (pun intended), what can your brand do to grow along with it and stand out from the competition?  Here are […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Cannabis and Generational Targeting

Cannabis and Generational Targeting

  Cannabis and Generational Targeting A CMA Webinar Brief By Emily Wells On October 12, Cannabis Marketing Association was joined by Drew Pedersen, Director, Northwest of MNI Targeted Media to discuss preferences and marketing tactics by age segmentation. The presentation began by briefly polling attendees and posed three questions about four key generations, Baby Boomers, […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Cannabis SEO: 3 Creative Considerations for a Rock-Solid E-Commerce SEO Strategy

Cannabis SEO: 3 Creative Considerations for a Rock-Solid E-Commerce SEO Strategy

By Kelly Ebbert, NisonCo SEO Content Writer Over the past few years, e-commerce has soared in popularity. Consumers have realized the convenience of online shopping, captivated by the ability to interact with diverse brands near and far. If you’re a cannabis brand looking to break into e-commerce or just searching for ways to increase online […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
5 Ways Cannabis Companies Can Improve Their Digital Marketing

5 Ways Cannabis Companies Can Improve Their Digital Marketing

By Klarn DePalma To differentiate your cannabis company, strengthen customer relationships, and build a business that endures, you must learn to convey how your products provide value. That’s what successful brands do, and that’s what leaders in the cannabis industry are doing, too. But here’s the thing—it is easier said than done in the cannabis […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
5 Critical Decisions to Make for Packaging in New Markets

5 Critical Decisions to Make for Packaging in New Markets

By Tammy Puyear Over the course of one’s career, it’s easy to identify cyclical and recurring trends, and cannabis is no exception.  While now at least partially legal in 36 states, our industry is still in its infancy in terms of its lifecycle.  Despite the varying types of programs, medical or recreational, legal or decriminalized, […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

By Jerry Abiog and Dennis Collins   Artificial Intelligence (AI) can be defined as getting a computer to think and act like a human. According to Grandview Research, the current AI market is valued at $93.53 billion and is projected to grow to $997 billion in 2028 (Research, 2021).  Likewise, the current valuation for the […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Cannabis Legalization in the Northeast

Cannabis Legalization in the Northeast

By Evaristo Gomez Cannabis legalization in the Northeast has provided much-needed wins in cannabis. For instance, New York and Connecticut have entered the market as of July 2021. Both states join the ranks of 16 other states and Washington D.C. that legalized adult-use cannabis. With every victory nudging the United States in the right direction, […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

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