News and updates in Cannabis Marketing.
Crisis Communications During COVID-19 A CMA Webinar Brief By: Victoria Gonzalez Last March, CMA hosted a webinar featuring Jeanine Moss, CEO of J Moss & CO, Ricardo Baca, CEO of Grasslands, Marji Chimes, CMO of Coda Signature, and Dan Gardenswartz CFO of Spherex....
A History Recap of the 'war on drugs' By Victoria Gonzalez Despite detrimental implications, the prohibition of cannabis has become a societal norm for nearly eight decades. As the cannabis industry becomes more widespread, it is easy to forget the past,...
Elana Frankel Seven years ago, when I fractured and bruised my skull, three things never occurred to me. First, that I would present like a stroke victim. Second, the recommendation would be brain and bed rest…for anywhere from 1-3 years. Finally, it would be a...
Leveraging Content Writing to Maximize your Marketing: A Webinar Brief Stella Morrison, the CEO and content strategist for CannaContent, recently talked to CMA members over a webinar about cannabis content writing. Morrison is a former award-winning journalist and has...
Understanding Your Customers to Drive Sales: A CMA Webinar Brief By Vyla Carter When advertising and branding cannabis, customer lead generation is an important topic to understand. A panel of cannabis industry experts explained, in a CMA webinar, how to better drive...
By Derek Miller “Email is Dead!” I hear this all the time from social media influencers, Facebook ads “gurus”, PPC people, and just about everyone else in the digital marketing space who loves to jump on the latest marketing channel (I’m looking at you FB...
Health Claims Rules and Regulations for Cannabis, Hemp and CBD Products: A CMA Webinar Brief By Vyla Carter In August of 2019, Jennifer Whetzel spoke to CMA members about cannabis, CBD, and hemp marketing regulations during a webinar. Whetzel is the founder and CEO of...
This January, the Cannabis Marketing Association is putting on the inaugural Future of Cannabis Marketing event — a Ted-talk style online conference. This event will bring in industry professionals to discuss the future of cannabis we want, and what cannabis marcom...
The State of the Cannabis Industry: A Data Deep Dive A CMA Webinar Brief By Vyla Carter During 2020, the cannabis industry has seen growth and change, with a large impact from the COVID-19 pandemic. Recently, a group of cannabis industry experts came together in a CMA...
This January, the Cannabis Marketing Association is putting on the Future of Cannabis Marketing event. This event will bring in industry professionals to discuss the future of cannabis we want, and what cannabis marcom leaders need to do now to shape that future....
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