Establishing Core Values for Cannabis Brands Party Like a Marketer Podcast: Episode 8 with Mary Pryor By: Victoria Gonzalez Episode 8 of CMA’s podcast, Party Like a Marketer, features guest Mary Pryor, CMO of Tonic CBD and Co-Founder of Cannaclusive. This episode’s...
Telling Cannabis Stories: A CMA Webinar Brief (recording embedded) By Vyla Carter On October 20, an international crowd met on an online webinar to learn about telling cannabis stories. A panel of four cannabis marketing experts spoke about effective ways to write...
Bootstrapped Cannabis Marketing 101: A Guide Watch the full webinar here –> What do you do when you need cannabis marketing but have limited resources? How do you produce engaging content for Instagram on a $0 budget? Bootstrapped cannabis marketing is...
What companies do you think of when you think of good branding? Perhaps Nike, Apple, Tiffany & Co., or maybe you think of a smaller more local brand that you think has perfected what it means to be well branded. You get to see the end product of good branding, but...