Cannabis Marketing Association

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Programmatic

Search, Social, Programmatic: Balancing the Digital Advertising Trifecta

CMA Webinar Briefing: Search, Social, Programmatic: Balancing the Digital Advertising Trifecta By Vyla Carter Phil Parrish and Chris Shreeve recently spoke to CMA members over a webinar about digital advertising in the cannabis and CBD industry. The two speakers explain how to use programmatic and other methods to further digital cannabis advertising. Parrish and Shreeve are […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying

CMA Webinar Briefing: How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying This summer, Meredith Hentschel and Vik Kandeth of StackAdapt spoke to CMA members about programmatic advertising. StackAdapt helps brands, including cannabis companies, utilize programmatic advertising to target the right audience. Hentschel is StackAdapt’s Solution Manager and Kandeth is a Sales Director. […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Podcast: Party Like a Marketer —  Episode 1: Programmatic Advertising in Cannabis with Phil Parrish, Managing Director of PrograMetrix

Podcast: Party Like a Marketer —  Episode 1: Programmatic Advertising in Cannabis with Phil Parrish, Managing Director of PrograMetrix

We launched a podcast! Our first episode talks about programmatic advertising in cannabis. Party Like a Marketer is our new series dedicated to in-depth conversations with cannabis marketers who are breaking down stigma and changing the game of cannabis communications. Our first episode is about programmatic advertising in cannabis. Join CMA’s Founder & CEO, Lisa […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

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