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How to Improve Seed-to-Sale Sustainability in Cannabis

How to Improve Seed-to-Sale Sustainability in Cannabis

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis As the commercialization of cannabis grows, so does the industry’s environmental impact—and since today is Earth Day, it’s never been a better time to talk about how we can work together to “green” the cannabis industry. Luckily, from cultivation to packaging, marketing, and even […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
4 Technical SEO Tips to Increase SERP Rank Via Quality Linkbuilding

4 Technical SEO Tips to Increase SERP Rank Via Quality Linkbuilding

By Tony Ham, NisonCo SEO Account Manager Rolling into the New Year, it’s critical to consider which strategies will lead your company and clients to success. In terms of ranking well on search engine result pages (SERPs), there are measurable ways to bolster your technical search engine optimization (SEO) strategy and see big results. Linkbuilding […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
4 Top Marketing Trends Affecting The Cannabis Industry in 2021

4 Top Marketing Trends Affecting The Cannabis Industry in 2021

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis According to MJBizDaily, cannabis sales are projected to reach nearly $25 billion by the end of 2021. As the cannabis industry continues to grow (pun intended), what can your brand do to grow along with it and stand out from the competition?  Here are […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
The Importance of Data Ownership in a Competitive, AI-Driven Cannabis World

The Importance of Data Ownership in a Competitive, AI-Driven Cannabis World

By Jerry Abiog and Dennis Collins     If two markets are pretty much guaranteed to make money over the next decade separately it’s artificial intelligence and cannabis. Forbes   Data is the new oil.  Data is the modern-day equivalent of a gold rush.  Use of your data will determine winners and losers.  AI thrives […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
5 Ways Cannabis Companies Can Improve Their Digital Marketing

5 Ways Cannabis Companies Can Improve Their Digital Marketing

By Klarn DePalma To differentiate your cannabis company, strengthen customer relationships, and build a business that endures, you must learn to convey how your products provide value. That’s what successful brands do, and that’s what leaders in the cannabis industry are doing, too. But here’s the thing—it is easier said than done in the cannabis […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

By Jerry Abiog and Dennis Collins   Artificial Intelligence (AI) can be defined as getting a computer to think and act like a human. According to Grandview Research, the current AI market is valued at $93.53 billion and is projected to grow to $997 billion in 2028 (Research, 2021).  Likewise, the current valuation for the […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Party Like a Marketer Podcast: Episode 4 with Evan Nison – Using PR to Impact Cannabis Advocacy

Party Like a Marketer Podcast: Episode 4 with Evan Nison – Using PR to Impact Cannabis Advocacy

Using Public Relations to Impact Cannabis Advocacy Party Like a Marketer Podcast: Episode 4 with Evan Nison By: Victoria Gonzalez CMA’s podcast, Party Like a Marketer, features guest Evan Nison in Episode 4: Using Public Relations to Impact Cannabis Advocacy. This episode’s conversation is centered around how PR can positively impact advocacy efforts. Furthermore, throughout […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Where Financing Meets Marketing: Equity Crowdfunding With Republic

Where Financing Meets Marketing: Equity Crowdfunding With Republic

Where Financing Meets Marketing: Equity Crowdfunding With Republic A CMA Webinar Brief By: Victoria Gonzalez Recently, Heather Buffo, Venture Growth and Partnership Lead at Republic, gave a CMA webinar on Equity Crowdfunding, where financing meets marketing. Republic offers a cannabis-friendly way to fundraise and market start-ups.  Moreover, Republic is a private investment platform that provides […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

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