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Cannabis and Generational Targeting

Cannabis and Generational Targeting

  Cannabis and Generational Targeting A CMA Webinar Brief By Emily Wells On October 12, Cannabis Marketing Association was joined by Drew Pedersen, Director, Northwest of MNI Targeted Media to discuss preferences and marketing tactics by age segmentation. The presentation began by briefly polling attendees and posed three questions about four key generations, Baby Boomers, […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
The Importance of Data Ownership in a Competitive, AI-Driven Cannabis World

The Importance of Data Ownership in a Competitive, AI-Driven Cannabis World

By Jerry Abiog and Dennis Collins     If two markets are pretty much guaranteed to make money over the next decade separately it’s artificial intelligence and cannabis. Forbes   Data is the new oil.  Data is the modern-day equivalent of a gold rush.  Use of your data will determine winners and losers.  AI thrives […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

By Jerry Abiog and Dennis Collins   Artificial Intelligence (AI) can be defined as getting a computer to think and act like a human. According to Grandview Research, the current AI market is valued at $93.53 billion and is projected to grow to $997 billion in 2028 (Research, 2021).  Likewise, the current valuation for the […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

The Impact of COVID-19 on Cannabis Retailers

The Impact of COVID-19 on Cannabis Retailers A CMA Webinar Brief By Victoria Gonzalez During the 2020 pandemic, the cannabis industry has seen immense change and growth. With significant impact being from COVID-19, the industry will continue to see new and innovative developments in the year to come.  Recently, Nick Elam, Head of Marketing at […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Understanding Customers to Drive Sales

Understanding Customers to Drive Sales

Understanding Your Customers to Drive Sales: A CMA Webinar Brief By Vyla Carter When advertising and branding cannabis, customer lead generation is an important topic to understand. A panel of cannabis industry experts explained, in a CMA webinar, how to better drive cannabis sales by understanding your customers. The panel included Jon Lowen, the Co-Founder […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
The State of the Cannabis Industry: A Data Deep Dive

The State of the Cannabis Industry: A Data Deep Dive

The State of the Cannabis Industry: A Data Deep Dive A CMA Webinar Brief By Vyla Carter During 2020, the cannabis industry has seen growth and change, with a large impact from the COVID-19 pandemic. Recently, a group of cannabis industry experts came together in a CMA webinar to discuss data on the cannabis industry. […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

Search, Social, Programmatic: Balancing the Digital Advertising Trifecta

CMA Webinar Briefing: Search, Social, Programmatic: Balancing the Digital Advertising Trifecta By Vyla Carter Phil Parrish and Chris Shreeve recently spoke to CMA members over a webinar about digital advertising in the cannabis and CBD industry. The two speakers explain how to use programmatic and other methods to further digital cannabis advertising. Parrish and Shreeve are […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying

CMA Webinar Briefing: How Cannabis Advertising Can Benefit from the Principles of Programmatic Media Buying This summer, Meredith Hentschel and Vik Kandeth of StackAdapt spoke to CMA members about programmatic advertising. StackAdapt helps brands, including cannabis companies, utilize programmatic advertising to target the right audience. Hentschel is StackAdapt’s Solution Manager and Kandeth is a Sales Director. […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Why Your Cannabis Brand Needs an Intellectual Property Lawyer

Why Your Cannabis Brand Needs an Intellectual Property Lawyer

Meet Nicole Katsin Nicole Katsin is an associate at Evoke Law, who focuses her practice on intellectual property technology and cannabis matters, including trademark and copyright prosecution and enforcement, trademark trial and appeal board proceedings, licensing agreements, and internet policies. Before joining Evoke Law, Nicole clerked for the honorable Socrates P. Manoukian at the Superior […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Podcast: Party Like a Marketer —  Episode 1: Programmatic Advertising in Cannabis with Phil Parrish, Managing Director of PrograMetrix

Podcast: Party Like a Marketer —  Episode 1: Programmatic Advertising in Cannabis with Phil Parrish, Managing Director of PrograMetrix

We launched a podcast! Our first episode talks about programmatic advertising in cannabis. Party Like a Marketer is our new series dedicated to in-depth conversations with cannabis marketers who are breaking down stigma and changing the game of cannabis communications. Our first episode is about programmatic advertising in cannabis. Join CMA’s Founder & CEO, Lisa […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

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