Cannabis Marketing Association

Content Hub

Customer Segments
Cannabis and Generational Targeting

Cannabis and Generational Targeting

  Cannabis and Generational Targeting A CMA Webinar Brief By Emily Wells On October 12, Cannabis Marketing Association was joined by Drew Pedersen, Director, Northwest of MNI Targeted Media to discuss preferences and marketing tactics by age segmentation. The presentation began by briefly polling attendees and posed three questions about four key generations, Baby Boomers, […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Understanding Customers to Drive Sales

Understanding Customers to Drive Sales

Understanding Your Customers to Drive Sales: A CMA Webinar Brief By Vyla Carter When advertising and branding cannabis, customer lead generation is an important topic to understand. A panel of cannabis industry experts explained, in a CMA webinar, how to better drive cannabis sales by understanding your customers. The panel included Jon Lowen, the Co-Founder […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

Become a CMA Member Today!

Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!