What is Party Like a Marketer?
Party Like a Marketer is our new series dedicated to in-depth conversations with cannabis marketers who are breaking down stigma and changing the game of cannabis communications.
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Episode 17: Show Up in Search Engines: SEOβs Impact on Brand Visibility and Accessibility
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Lavall Chichester, Founder and CEO of Flavor Fix to discuss SEO’s impact on brand visibility and accessibility within the space.
Episode 16: Marketing Through The Numbers: Using Data to Reach Consumers
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
Episode 15: Maximizing SEO Strategies to Expand Your Cannabis Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Daniela Furtado, Marketing Director and SEO Consultant at Findable Digital Marketing, to break down ways that brands can utilize SEO to drive consumers to their products and services.
Episode 14: Leveraging Your Cannabis Brand With Online Media
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Kristi Price, Founder and CEO of Black CannaBusiness Magazine to discuss the ways in which cannabis brands can leverage online media.
Episode 13: Brand-Building Strategies for Cannabis Marketers
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Zane Bolen, Creative Director for Wandering Creative, to discuss essential brand-building strategies for cannabis marketers.
Episode 12: From Life Without Parole to Establishing a Mission-Specific Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Corvain Cooper, Chief Brand Ambassador at 40 Tons, to talk about his story and the best ways to elevate a mission-specific brand. Corvain was recently granted clemency from a life sentence without parole for a non-violent cannabis offense.
Episode 11: The Powerful Role of Marketing in Growing Your Cannabis Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Ru Johnson, Owner of Roux Black Consulting to discuss how the powerful role of marketing can influence the growth of your cannabis brand.
Episode 10: Dissecting Data to Advance Your Cannabis Marketing Strategy
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Arundati Dandapani to discuss utilizing data to achieve a new level of success in your cannabis marketing strategy.
Episode 9: Building a PR Toolbox to Support Company Goals
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with DurΓ©e Ross, Founder and CEO of DurΓ©e & Company, Inc., to discuss utilizing a PR toolbox, in order to achieve company goals within the world of cannabis marketing.
Episode 8: Establishing Core Values for Cannabis Brands
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Mary Pryor, Chief Marketing Officer of Tonic CBD and Co-Founder of Cannaclusive, to discuss the importance of establishing core values within cannabis brands.
Episode 7: Intellectual Property Considerations for Cannabis Marketers
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Nicole Katsin, Associate Attorney at Evoke Law, to discuss considerations designed specifically towards intellectual property, which later can help cannabis marketers flourish in the industry.
Episode 6: Social Equity in the Cannabis Industry
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Darius Kemp, Head of Equity & Community Change at Eaze, to discuss the ways in which marketers can actively use their resources to promote social equity within the cannabis industry.
Become a CMA Member Today!
Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!