Cannabis Marketing Association
Party Like a Marketer Podcast
What is Party Like a Marketer?
Party Like a Marketer is our new series dedicated to in-depth conversations with cannabis marketers who are breaking down stigma and changing the game of cannabis communications.
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Episode 34: From Prison to Brand Ambassador – Fireside Chat With Corvain Cooper
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Corvain Cooper, Brand Ambassador, at 40 Tons, to discuss everything related to Cannabis. Corvain Cooper is Brand Ambassador at 40 Tons, Black, a Woman-owned premium cannabis, clothing, and accessories brand in Los Angeles, California. Corvain grew up on the east side of South Central Los Angeles. Drawing from his experience navigating the legacy market, also a background in apparel, fashion, and brand building, Corvain is an avid Public Speaker, activist, and advocate for bringing awareness to 40 Tons and the causes it serves.
Episode 33: Identifying Best Advertising Practices for Cannabis Brands
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Edward Montanus, Team Director, Media Solutions at Equativ & Senior Advisor, at The MediaJel Foundation, to discuss Identifying Best Advertising Practices for Cannabis Brands.
Episode 32: Best Business Practices to Increase Customer Loyalty
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Wesley Williams, Co-Founder, and CEO at KND Infusions, Inc., to discuss Best Business Practices to Increase Customer Loyalty.
Episode 31: How Brands Are Using Cannabis NFTs
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Katherine Wolf, Chief Marketing & Operations Officer at Malek’s Premium Cannabis, to discuss How Brands Are Using Cannabis NFTs.
Episode 30: Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Catherine Merritt, CEO at Spool Marketing & Communications, to discuss Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers.
Episode 29: All About The Cannabis Marketing Summit In Denver This June 7-9
Jordan Lang, Content Coordinator of the Cannabis Marketing Association sat down with Lisa Buffo, Founder, and CEO of Cannabis Marketing Association, to discuss All About The Cannabis Marketing Summit In Denver This June 7-9.
Episode 28: In-Person Events Changing the Dynamic of the Cannabis Industry
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Rebecca Maestas Sincere, Executive Director of Marketing at Clear Cannabis Inc, to discuss In-Person Events Changing the Dynamic of the Cannabis Industry.
Episode 27: Understanding Cannabis Consumers to Drive Sales
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shannon Reed, CMO at Omura, to discuss Understanding Cannabis Consumers to Drive Sales.
Episode 26: How to Leverage PR for Cannabis Brands
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Sadie Thompson, PR Coordinator at Proven Media, to discuss How to Leverage PR for Cannabis Brands.
Episode 25: Best Strategies for Improving your Cannabis SEO
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Dmytro Syvak, Head of Business Development at MJSeo Agency, to discuss the Best Strategies for Improving your Cannabis SEO.
Episode 24: Using Your Voice in the Cannabis Ecosystem
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tiffany Watkins, Director of Sales and Marketing at The People’s Ecosystem, to discuss Using Your Voice in the Cannabis Ecosystem.
Episode 23: Innovation and Sustainability in Cannabis Packaging
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Elizabeth Corbett, Vice President of Sales at AE Global, to discuss Innovation and Sustainability in Cannabis Packaging.
Meet The Host
Lisa Buffo
Founder and CEO, Cannabis Marketing Association
Lisa Buffo is an award-winning entrepreneur and marketer with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association, a membership based organization focused on education and best practices for industry marketers with the vision of rebranding cannabis at the national level. She was named one of 2019’s 40 Under 40 Rising Stars in Cannabis by Marijuana Venture Magazine in 2019 and named “The Marketing Guru” by Women & Weed magazine and is a featured speaker and media source in publications like Forbes, The Guardian, and VICE.
Instagram: @libuff
Twitter: @libuff21
Frequently Asked Questions
How do I sign up to be a guest on Party Like A Marketer?
All of our guests are CMA members. Joining Party Like A Marketer as a guest is a benefit within our business membership plan.
What is Party Like A Marketer about?
Party Like A Marketer highlights conversations with professionals in the cannabis space. This podcast is dedicated to cannabis marketing, cannabis public relations, and authentic storytelling. Our mission is to continue to break down the stigma surrounding cannabis and discuss best practices for cannabis marketing.
I'm not a cannabis professional, can I still listen to Party Like A Marketer?
Absolutely! While our podcast focuses on best practices for cannabis marketing, each guest is unique in their own ways and have their own stories to tell. We highly encourage you to take the time to listen to the episodes and learn about the cannabis industry and those who shape it into what it is.
Where can I listen to Party Like A Marketer?
Episodes are available across various streaming platforms, including Spotify, Apple Podcasts, Google Podcasts, YouTube, Pandora, Amazon Music, and so many others!
I prefer to watch podcasts. Is this option available for Party Like A Marketer listeners?
Every episode is uploaded to YouTube and available for those who prefer to watch podcasts rather than listen to them!
Become a CMA Member Today!
Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!