Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the latest trends in the industry. Rosie also shares advice for those who are doing PR on their own and want to work with reporters. Whether you’re an entrepreneur in the cannabis space or just curious about the power of PR, this episode is sure to inform and inspire. Tune in and discover how effective media relations can help take your business to the next level.

Lisa Buffo sat down with Jeremy Johnson, Business Development Manager at Dispense to discuss how he got started in the cannabis industry and his contribution to building Dispense into a thriving business. Lisa and Jeremy delve into the importance of starting small and growing conscientiously, as well as the differences between product-based SEO and iframe-based SEO. Jeremy shares his insights on what product-based SEO is and how it works, and highlights some of his favorite marketing tools. Finally, the pair discusses the most important thing to consider when building a tech stack, and how this can impact the success of your business. Whether you are new to the cannabis industry or a seasoned veteran, this episode provides valuable insights and tips that you can use to grow your business.

Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with Emily Wells, CMA Membership Manager, to discuss the annual Future of Cannabis Marketing event and why it’s important for cannabis marcom professionals to stay informed and engaged with the industry’s evolving landscape.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shawna Seldon McGregor, Founder & CEO at Maverick Public Relations, to discuss Winning PR Strategies For Cannabis Brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Luna Stower, Chief Impact Officer at Ispire, to discuss Growing Your Cannabis Brand Through Networking.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Matt Shait, Vice President of Operations at Surfside, to discuss Implementing programmatic advertising for cannabis brands.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Emily Wells, Membership Manager at Cannabis Marketing Association, to discuss Branding & SEO Stats for Cannabis Marketers.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Jacob Roland, Director of Sales and Marketing at Loud Labs, to discuss How to Leverage Emotion in Cannabis Marketing.

One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona?

How does the consumer ultimately have a positive experience with your brand and make the decision to buy?

This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products.

Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Corvain Cooper, Brand Ambassador, at 40 Tons, to discuss everything related to Cannabis. Corvain Cooper is Brand Ambassador at 40 Tons, Black, a Woman-owned premium cannabis, clothing, and accessories brand in Los Angeles, California. Corvain grew up on the east side of South Central Los Angeles. Drawing from his experience navigating the legacy market, also a background in apparel, fashion, and brand building, Corvain is an avid Public Speaker, activist, and advocate for bringing awareness to 40 Tons and the causes it serves.