Cannabis Marketing Association
Party Like a Marketer Podcast
What is Party Like a Marketer?
Party Like a Marketer is CMA’s podcast series dedicated to in-depth conversations with cannabis marketers who are using effective strategies to grow their businesses. Tune in to gain insights from CMA members on how to improve your marketing ROI.
Subscribe on your favorite channel. Each episode is filmed and videos are available on YouTube.
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Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tatiyana Brooks Director of Emerging Markets at Comprise Agency, to discuss Public Relations During Tough Economic Times.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.
Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the latest trends in the industry. Rosie also shares advice for those who are doing PR on their own and want to work with reporters. Whether you’re an entrepreneur in the cannabis space or just curious about the power of PR, this episode is sure to inform and inspire. Tune in and discover how effective media relations can help take your business to the next level.
Lisa Buffo sat down with Jeremy Johnson, Business Development Manager at Dispense to discuss how he got started in the cannabis industry and his contribution to building Dispense into a thriving business. Lisa and Jeremy delve into the importance of starting small and growing conscientiously, as well as the differences between product-based SEO and iframe-based SEO. Jeremy shares his insights on what product-based SEO is and how it works, and highlights some of his favorite marketing tools. Finally, the pair discusses the most important thing to consider when building a tech stack, and how this can impact the success of your business. Whether you are new to the cannabis industry or a seasoned veteran, this episode provides valuable insights and tips that you can use to grow your business.
Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with Emily Wells, CMA Membership Manager, to discuss the annual Future of Cannabis Marketing event and why it’s important for cannabis marcom professionals to stay informed and engaged with the industry’s evolving landscape.
Episode 42: Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shawna Seldon McGregor, Founder & CEO at Maverick Public Relations, to discuss Winning PR Strategies For Cannabis Brands.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Luna Stower, Chief Impact Officer at Ispire, to discuss Growing Your Cannabis Brand Through Networking.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Matt Shait, Vice President of Operations at Surfside, to discuss Implementing programmatic advertising for cannabis brands.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Emily Wells, Membership Manager at Cannabis Marketing Association, to discuss Branding & SEO Stats for Cannabis Marketers.
Meet The Host
Founder and CEO, Cannabis Marketing Association
Lisa Buffo is an award-winning entrepreneur and marketer with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association, a membership based organization focused on education and best practices for industry marketers with the vision of rebranding cannabis at the national level. She was named one of 2019’s 40 Under 40 Rising Stars in Cannabis by Marijuana Venture Magazine in 2019 and named “The Marketing Guru” by Women & Weed magazine and is a featured speaker and media source in publications like Forbes, The Guardian, and VICE.
Frequently Asked Questions
How do I sign up to be a guest on Party Like A Marketer?
All of our guests are CMA members. Joining Party Like A Marketer as a guest is a benefit within our business membership plan.
What is Party Like A Marketer about?
Party Like A Marketer highlights conversations with professionals in the cannabis space. This podcast is dedicated to cannabis marketing, cannabis public relations, and authentic storytelling. Our mission is to continue to break down the stigma surrounding cannabis and discuss best practices for cannabis marketing.
I'm not a cannabis professional, can I still listen to Party Like A Marketer?
Absolutely! While our podcast focuses on best practices for cannabis marketing, each guest is unique in their own ways and have their own stories to tell. We highly encourage you to take the time to listen to the episodes and learn about the cannabis industry and those who shape it into what it is.
Where can I listen to Party Like A Marketer?
Episodes are available across various streaming platforms, including Spotify, Apple Podcasts, Google Podcasts, YouTube, Pandora, Amazon Music, and so many others!
I prefer to watch podcasts. Is this option available for Party Like A Marketer listeners?
Every episode is uploaded to YouTube and available for those who prefer to watch podcasts rather than listen to them!
Become a CMA Member Today!
Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!