Cannabis Marketing Association

Content Hub

Retailer
How to Improve Seed-to-Sale Sustainability in Cannabis

How to Improve Seed-to-Sale Sustainability in Cannabis

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis As the commercialization of cannabis grows, so does the industry’s environmental impact—and since today is Earth Day, it’s never been a better time to talk about how we can work together to “green” the cannabis industry. Luckily, from cultivation to packaging, marketing, and even […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
How to Use SEO to Drive Local Business to Your Cannabis Brand

How to Use SEO to Drive Local Business to Your Cannabis Brand

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis   What do you get when you type “cannabis brand” into Google? 90,000,000+ search results. Now the question becomes: what can you do to make yours stand out?  Effectively using SEO is an important piece of the puzzle that shouldn’t be overlooked by cannabis […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
4 Top Marketing Trends Affecting The Cannabis Industry in 2021

4 Top Marketing Trends Affecting The Cannabis Industry in 2021

By Katherine Wolf, Chief Marketing & Operations Officer, Malek’s Premium Cannabis According to MJBizDaily, cannabis sales are projected to reach nearly $25 billion by the end of 2021. As the cannabis industry continues to grow (pun intended), what can your brand do to grow along with it and stand out from the competition?  Here are […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
The Importance of Data Ownership in a Competitive, AI-Driven Cannabis World

The Importance of Data Ownership in a Competitive, AI-Driven Cannabis World

By Jerry Abiog and Dennis Collins     If two markets are pretty much guaranteed to make money over the next decade separately it’s artificial intelligence and cannabis. Forbes   Data is the new oil.  Data is the modern-day equivalent of a gold rush.  Use of your data will determine winners and losers.  AI thrives […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
5 Ways Cannabis Companies Can Improve Their Digital Marketing

5 Ways Cannabis Companies Can Improve Their Digital Marketing

By Klarn DePalma To differentiate your cannabis company, strengthen customer relationships, and build a business that endures, you must learn to convey how your products provide value. That’s what successful brands do, and that’s what leaders in the cannabis industry are doing, too. But here’s the thing—it is easier said than done in the cannabis […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
5 Critical Decisions to Make for Packaging in New Markets

5 Critical Decisions to Make for Packaging in New Markets

By Tammy Puyear Over the course of one’s career, it’s easy to identify cyclical and recurring trends, and cannabis is no exception.  While now at least partially legal in 36 states, our industry is still in its infancy in terms of its lifecycle.  Despite the varying types of programs, medical or recreational, legal or decriminalized, […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

Growth Trajectory: the Intersection of Artificial Intelligence (AI) and Cannabis

By Jerry Abiog and Dennis Collins   Artificial Intelligence (AI) can be defined as getting a computer to think and act like a human. According to Grandview Research, the current AI market is valued at $93.53 billion and is projected to grow to $997 billion in 2028 (Research, 2021).  Likewise, the current valuation for the […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).
Cannabis Legalization in the Northeast

Cannabis Legalization in the Northeast

By Evaristo Gomez Cannabis legalization in the Northeast has provided much-needed wins in cannabis. For instance, New York and Connecticut have entered the market as of July 2021. Both states join the ranks of 16 other states and Washington D.C. that legalized adult-use cannabis. With every victory nudging the United States in the right direction, […] To access this post, you must purchase Individual Membership, Business Membership or Business Membership (Monthly).

Become a CMA Member Today!

Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!