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5 Loyalty Program Milestones That Deserve a Reward

by | Apr 23, 2024 | Blog

5 Loyalty Program Milestones That Deserve a Reward

By Jessica Sheils, Marketing Manager, The TOKE Agency


You’re the freshest dispensary in town, and you’ve just launched a killer loyalty program. You’re buzzing with anticipation as the sign-ups start rolling in. But now, the real question: how do you keep that groove going? A well-crafted loyalty program is more than just a sales pitch and tallying sign-ups—it’s about creating a community and turning each customer’s journey into a celebration, making every milestone worthy of a reward.

So what does that look like? Every dispensary sends the same old “thanks for signing up” messages. How can you really make an impression? Don’t worry; The TOKE Agency has got your back. We’ve plotted out five key moments in your customers’ journey with your loyalty program that’ll set you apart, amp up excitement, and drive that ROI through the roof.

1.  Dispensary Anniversary

If a customer has been vibing with your dispensary long enough to have an anniversary—you should reward them. Marking the anniversary of a customer’s enrollment in your loyalty program is a perfect opportunity to show appreciation and reinforce why they keep choosing your dispensary over others. Make it a big deal with equally groovy bonuses! Here’s how you can make their loyalty anniversary extra special:


  • Personalized Thank You: Send a personalized message expressing gratitude for their continued support. As a token of appreciation, include a special discount or exclusive offer.
  • Anniversary Rewards: Offer bonus points or a free gift to commemorate their loyalty anniversary. This not only rewards their commitment but also incentivizes future purchases.
  • Exclusive Event Access: Invite loyal customers to an exclusive event or virtual card to honor their loyalty anniversary. This creates a sense of exclusivity and strengthens the bond between the customer and your dispensary.



2. Refer a Bud

Word-of-mouth referrals are a compliment to your dispensary. When a customer refers a friend, it’s a testament to their satisfaction and loyalty. You want to reciprocate the action by offering bonuses that make customers want to refer more people to your joint. Here’s how you can encourage and reward referrals:


  • Referral Program: Implement a referral program where customers earn rewards for referring friends. Offer incentives such as discounts, free products, or loyalty points for successful referrals.
  • Dual Rewards: To incentivize participation in the referral program, give a reward to the referring and new customers. This creates a win-win situation and encourages more referrals.
  • Social Sharing: Encourage customers to share their referral links on social media platforms to reach a wider audience. Provide ready-made social media posts or graphics to make sharing easy and convenient.



3.  Milestone Moments

From the moment customers step inside, they are on a journey with your dispensary. If you don’t acknowledge and reward them for it, what’s the point of having a loyalty program? Each visit to your dispensary marks a milestone in the customer’s experience, encouraging repeat business and establishing loyalty. Here’s how you can celebrate these visit milestones:


  • Points Per Visit: Award loyalty points for each purchase at your dispensary. Offer bonus points when they reach certain milestones, such as the fifth or tenth visit.
  • Tiered Rewards: Implement a tiered rewards system in which customers unlock increasingly valuable rewards as they reach visit milestones. This will motivate customers to continue visiting and engaging with your dispensary.
  • Personalized Offers: Send customized offers or discounts to customers when they reach visit milestones. Tailor these offers based on their purchase history and preferences to make them more relevant and enticing.



4.  Birthday Bonus

Everyone wants to feel bitchin’ on their birthday, your customers included. Recognizing their birthday with a personalized gesture shows that you value their patronage. Throw in a treat to make sure they feel seen on their special day. Here’s how you can celebrate birthday milestones:


  • Birthday Discount: Offer a special birthday discount or coupon as a birthday gift. This encourages customers to visit your dispensary and purchase to take advantage of the discount.
  • Free Gift: Surprise customers with a free birthday gift, like a branded merchandise item. Or offer $0.01 pre-rolls on their birthday or during their birthday week. This unexpected gesture delights customers and leaves a lasting impression.
  • Birthday Bonus Points: Award bonus loyalty points to customers on their birthday. This rewards them for their loyalty and encourages them to engage with your loyalty program and make future purchases.



5.  Groovy Gatherings

Hosting special events at your dispensary is all about connecting with your crew and building a sense of community. When your customers come out to groove with you, it’s a chance to show some appreciation and keep that positive energy flowing. Recognizing customers who attend these events reinforces their connection to your dispensary and encourages future participation. Here’s how you can celebrate special event attendance:


  • Event Exclusive Offers: Provide exclusive offers, discounts, or swag to customers who attend special events at your dispensary. This rewards their attendance and incentivizes future event participation.
  • VIP Access: Offer VIP access or early entry to special events for loyal customers. This makes them feel valued and appreciated, enhancing their overall event experience.
  • Holiday Celebrations: Host events on holidays like 420 to create memorable experiences. These special days are perfect for building buzz and showing appreciation.



At the heart of loyalty programs lies the art of appreciation—using rewards and prizes to make our loyal customers feel genuinely valued. When executed with care and creativity, these programs exist as more than money makers; they also grow a sense of belonging and acknowledgment. Celebrate every milestone, big or small, and keep your community thriving.

Ready to elevate your loyalty program? Let’s TOKE! Book a call with The TOKE Agency today, and let’s funk up your brand together!





About Jessica Sheils:

Jess is the creative powerhouse behind TOKE’s far-out content. She aces the craft of whipping up sharp, attention-grabbing copy. She’s a social media master, boosting clients’ online swagger with posts that pop. Jess is the epitome of content excellence and a creative force, all in one funky package.




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