Episode 55: Proactive Legal Planning for Cannabis Marketers
Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.
Future-Proof Marketing: Navigating Cannabis Audience Targeting in a Post-Cookie World
If the cannabis advertising landscape isn’t complex enough, toss in Google’s third-party cookie deprecation, and you have yourself more questions than answers! This has been an ongoing conversation in digital marketing for several years, and it’s looking like we’re nearing the transition by the end of 2024. What exactly does that mean?
Episode 54: Dispensary Dilemmas: Website Concerns and SEO Strategies
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing strategies in the cannabis industry and explore the importance of owning and controlling your data.
Episode 53: Identfying and Reaching the Ideal Customer Where They Are
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition.
Episode 52: Strategic IP and Securing Trademarks: What Cannabis Marketers Need to Know
Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.
Episode 51: State of Cannabis Marketing: Holiday Marketing
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry.
Episode 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing
Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing.
