2022 Cannabis Digital Marketing Survey
NXTeck, New Frontier Data’s AdTech division, partnered with the Cannabis Marketing Association to conduct an open ...
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Episode 41: Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.
Don’t Rely On Social Media to Connect With Cannabis Consumers
The cannabis industry still prioritizes social media marketing. But should it? The reasons to stay or go might ...
Episode 40: Winning PR Strategies For Cannabis Brands
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shawna Seldon McGregor, Founder & CEO at Maverick Public Relations, to discuss Winning PR Strategies For Cannabis Brands.
Episode 39: Growing Your Cannabis Brand Through Networking
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Luna Stower, Chief Impact Officer at Ispire, to discuss Growing Your Cannabis Brand Through Networking.
Episode 38: Implementing programmatic advertising for cannabis brands
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Matt Shait, Vice President of Operations at Surfside, to discuss Implementing programmatic advertising for cannabis brands.
Episode 37: Branding & SEO Stats for Cannabis Marketers
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Emily Wells, Membership Manager at Cannabis Marketing Association, to discuss Branding & SEO Stats for Cannabis Marketers.
Episode 36: How to Leverage Emotion in Cannabis Marketing
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Jacob Roland, Director of Sales and Marketing at Loud Labs, to discuss How to Leverage Emotion in Cannabis Marketing.
The Power of Product Data for Dispensaries: Driving eCommerce Traffic and Revenue
The Power of Product Data for Dispensaries: Driving eCommerce Traffic and Revenue
A CMA Webinar Brief
By Emily ...
Episode 35: The Importance of Data for Cannabis Retailers
One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona?
How does the consumer ultimately have a positive experience with your brand and make the decision to buy?
This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products.
Episode 34: From Prison to Brand Ambassador – Fireside Chat With Corvain Cooper
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Corvain Cooper, Brand Ambassador, at 40 Tons, to discuss everything related to Cannabis. Corvain Cooper is Brand Ambassador at 40 Tons, Black, a Woman-owned premium cannabis, clothing, and accessories brand in Los Angeles, California. Corvain grew up on the east side of South Central Los Angeles. Drawing from his experience navigating the legacy market, also a background in apparel, fashion, and brand building, Corvain is an avid Public Speaker, activist, and advocate for bringing awareness to 40 Tons and the causes it serves.
Episode 33: Identifying Best Advertising Practices for Cannabis Brands
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Edward Montanus, Team Director, Media Solutions at Equativ & Senior Advisor, at The MediaJel Foundation, to discuss Identifying Best Advertising Practices for Cannabis Brands.
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Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!