Lisa Buffo sat down with Jeremy Johnson, Business Development Manager at Dispense to discuss how he got started in the cannabis industry and his contribution to building Dispense into a thriving business. Lisa and Jeremy delve into the importance of starting small and growing conscientiously, as well as the differences between product-based SEO and iframe-based SEO. Jeremy shares his insights on what product-based SEO is and how it works, and highlights some of his favorite marketing tools. Finally, the pair discusses the most important thing to consider when building a tech stack, and how this can impact the success of your business. Whether you are new to the cannabis industry or a seasoned veteran, this episode provides valuable insights and tips that you can use to grow your business.
Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with Emily Wells, CMA Membership Manager, to discuss the annual Future of Cannabis Marketing event and why it’s important for cannabis marcom professionals to stay informed and engaged with the industry’s evolving landscape.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.
Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!