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From Concept to Conversion: Optimizing Cannabis Marketing Campaigns

From Concept to Conversion: Optimizing Cannabis Marketing Campaigns

Nicole Baytala, Director of Strategy and Marketing at Surfside, shared valuable insights on digital marketing ...
Cannabis Marketing in the AI Era: Top 10 Tools for Success in 2024

Cannabis Marketing in the AI Era: Top 10 Tools for Success in 2024

This blog post was crafted in collaboration between Cannabis Marketing Association and the AI tool, Perplexity. ...
The Evolving Regulatory Environment: What Cannabis Marketers Need to Know Regarding Schedule III

The Evolving Regulatory Environment: What Cannabis Marketers Need to Know Regarding Schedule III

The cannabis industry continues to evolve, and with it, the challenges and opportunities for cannabis ...
Streamlining Marketing Operations for Smaller Cannabis Teams

Streamlining Marketing Operations for Smaller Cannabis Teams

In the ever-evolving landscape of cannabis marketing, smaller teams face unique challenges that require strategic ...
Strategies for Cannabis Marketing: Highlights from CMA’s opening ‘Ask a Marketer Anything’ webinar

Strategies for Cannabis Marketing: Highlights from CMA’s opening ‘Ask a Marketer Anything’ webinar

In the opening segment of CMA’s summer web series, “Ask a Marketer Anything”, Lisa Buffo, Founder & CEO of the ...
Navigating the Financial Future of the Cannabis Industry: Insights from Guillermo Rodriguez

Navigating the Financial Future of the Cannabis Industry: Insights from Guillermo Rodriguez

In a recent CMA Member webinar, Guillermo Rodriguez, a Virtual CFO at Anders, and Lisa Buffo, Founder & CEO of ...
3 Key Cannabis B2B Business Development Tips for Small Teams

3 Key Cannabis B2B Business Development Tips for Small Teams

By Dallas Evelyn, Business Development Specialist, NisonCo Due to their size, small cannabis businesses face ...
Celebrating 4/20: Showcasing Community Innovation and Success

Celebrating 4/20: Showcasing Community Innovation and Success

As we reflect on this year’s 4/20, it’s clear that the cannabis marketing community has not only embraced the ...
Episode 61: Cannabis Branding Excellence: Tactics for Market Leadership

Episode 61: Cannabis Branding Excellence: Tactics for Market Leadership

Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.
Local SEO for Cannabis Dispensaries: 4 Critical Techniques to Attract Nearby Customers

Local SEO for Cannabis Dispensaries: 4 Critical Techniques to Attract Nearby Customers

By Duffy Graham, SEO Account Manager at NisonCo Search engine optimization (SEO) might seem like a technique ...