From Concept to Conversion: Optimizing Cannabis Marketing Campaigns
Nicole Baytala, Director of Strategy and Marketing at Surfside, shared valuable insights on digital marketing ...
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Cannabis Marketing in the AI Era: Top 10 Tools for Success in 2024
This blog post was crafted in collaboration between Cannabis Marketing Association and the AI tool, Perplexity. ...
The Evolving Regulatory Environment: What Cannabis Marketers Need to Know Regarding Schedule III
The cannabis industry continues to evolve, and with it, the challenges and opportunities for cannabis ...
Streamlining Marketing Operations for Smaller Cannabis Teams
In the ever-evolving landscape of cannabis marketing, smaller teams face unique challenges that require strategic ...
Strategies for Cannabis Marketing: Highlights from CMA’s opening ‘Ask a Marketer Anything’ webinar
In the opening segment of CMA’s summer web series, “Ask a Marketer Anything”, Lisa Buffo, Founder & CEO of the ...
Navigating the Financial Future of the Cannabis Industry: Insights from Guillermo Rodriguez
In a recent CMA Member webinar, Guillermo Rodriguez, a Virtual CFO at Anders, and Lisa Buffo, Founder & CEO of ...
3 Key Cannabis B2B Business Development Tips for Small Teams
By Dallas Evelyn, Business Development Specialist, NisonCo
Due to their size, small cannabis businesses face ...
Celebrating 4/20: Showcasing Community Innovation and Success
As we reflect on this year’s 4/20, it’s clear that the cannabis marketing community has not only embraced the ...
Episode 61: Cannabis Branding Excellence: Tactics for Market Leadership
Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.
Local SEO for Cannabis Dispensaries: 4 Critical Techniques to Attract Nearby Customers
By Duffy Graham, SEO Account Manager at NisonCo
Search engine optimization (SEO) might seem like a technique ...
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