Cannabis Marketing Association

Content Hub

Episode 9: Building a PR Toolbox to Support Company Goals

Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Durée Ross, Founder and CEO of Durée & Company, Inc., to discuss utilizing a PR toolbox, in order to achieve company goals within the world of cannabis marketing.

Episode 8: Establishing Core Values for Cannabis Brands

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Mary Pryor, Chief Marketing Officer of Tonic CBD and Co-Founder of Cannaclusive, to discuss the importance of establishing core values within cannabis brands.

Episode 7: Intellectual Property Considerations for Cannabis Marketers

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Nicole Katsin, Associate Attorney at Evoke Law, to discuss considerations designed specifically towards intellectual property, which later can help cannabis marketers flourish in the industry.

Episode 6: Social Equity in the Cannabis Industry

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Darius Kemp, Head of Equity & Community Change at Eaze, to discuss the ways in which marketers can actively use their resources to promote social equity within the cannabis industry.

Episode 5: Affiliate Marketing and E-Commerce for CBD Brands

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Durk Price, Founder and CEO of eAccountable, to discuss the ways in which affiliate marketing and e-commerce can influence the traffic of a brand, particularly in reference to CBD brands.

Become a CMA Member Today!

Join the fun as we host exciting educational and networking events in your community. Engage with your marketing peers and collaborate to solve the cannabis industry's toughest marketing and public relations challenges, all while building community and having a great time!