Episode 20: Using Brand Voice as a Tool To Guide The Growth of Your Cannabis Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
Episode 19: Applying Technology to Help Develop Your Cannabis Brand
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
Episode 18: Drawing on Various Data Points to Promote The Growth of Cannabis Brands
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Claire Kaufmann, Director of Client Services at Brightfield Group, to break down ways that brands can utilize data to expand their reach to consumers.
Episode 17: Show Up in Search Engines: SEO’s Impact on Brand Visibility and Accessibility
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Lavall Chichester, Founder and CEO of Flavor Fix to discuss SEO's impact on brand visibility and accessibility within the space.